In the Republic of Benin, we are currently witnessing an enormous proliferation of religious radio broadcasting in various forms, especially with regard to Pentecostal churches. Apart from already established Christian broadcasters such as Radio Immaculée Conception, Radio Alléluia or Radio Maranatha, operating on a regional or even on a national scale, various smaller groups and individual pastors, mainly from evangelical and Charismatic churches, are increasingly contracting broadcasting hours with public, private or community radio stations. Furthermore, many pastors have started to record CDs with prayers and gospel sounds to broadcast, or hire professional media production companies to ensure a large media coverage of their appearances in various media. On the one hand, these strategies represent a particular form of media appropriation, an attempt to obtain a greater share in the changing public sphere, and are part of the growing competition between various religious media actors, especially with regard to their ambitions of moral guidance. On the other hand, these programmes could be seen as stages for creative individual religious actors, among them also laymen, offering moments of self-assertion and granting social prestige.