Performance enhancement of metallocene‐based olefin polymerization catalysts can be obtained, among others, by the chemical modification of their support. We investigated a titanated SiO2 (Ti/SiO2) as an improved support material for zirconocene catalysts, which lead to ∼35 % higher ethylene polymerization yields when compared to the unmodified SiO2‐supported metallocene. The improved catalytic performance of the modified catalyst was found to be related to the presence of a Ti‐based active site, second to the Zirconocene centers, as well as to a higher Lewis acidity in the titanated supported‐MAO, which improved the activation of the Zr‐based centers. The Ti active species were generated by reduction of the Ti/SiO2 support with the methylaluminoxane (MAO) co‐catalysts, which introduced oxygen vacancies (VO) and Ti3+ species, as confirmed by probe molecule Fourier Transform Infrared (FT‐IR) spectroscopy and UV‐Vis Diffuse Reflectance Spectroscopy (DRS). The higher Lewis acidity was linked to 5‐coordinated Ti4+, as detected by probe molecules FT‐IR spectroscopy.