Abstract:Super PACs have become a pivotal force in U.S. elections, often working in tandem with political campaigns to create cohesive messages in advertisements that serve as a tool for impression management. In previous research, I outlined a series of performance types, impression management techniques used by candidates and Super PACS in the 2012 Republican Primary. Since then, a second Republican Primary occurred, and a more expansive dataset on 2012 was released. In this paper I replicate my past work with the ne… Show more
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