“…Mindful policy development and planning require taking on board important agendas, namely meeting sustainability objectives (Coles, 2008;Jackson & Morpeth, 1999), empowering destination communities (Jamal & Getz, 1995;Morgan, 2012), widening participation across local organizations having a stake in tourism (Timothy, 2011), achieving destination competitiveness in a highly saturated and diverse market of tourism products and experiences (Ritchie & Crouch, 2003) and providing destination and DMO funding and developmental support (Kerr, Barron, & Wood, 2001), just to name a few. Such strategic agendas are often captured in relevant strategic documentation, that is, destination plans and tourism development strategies (Fletcher & Cooper, 1996).…”