Politics or No Politics on Social Media: Twitter and Pakistani Legislators

Abstract

Social media is becoming an important forum for political activism and interaction; it is changing the entire landscape for political communication and is moving it to an all-new level (Kathurwar, 2017). The greatest advantage of Social Media is that the politicians themselves, are the producers of their own message. If, social media used strategically can greatly help the politicians to disseminate their message and lead the discussion in a desirable direction. Therefore, this study focuses on the usage of Twitter by the Members of National Assembly (MNA) in the last political regime i.e 2013-2018. The primary objective of carrying out this study is to investigate what the MNAs think their purpose of using Twitter was and are they tweeting the right content to fulfill their desired purpose on Twitter. According to the findings most of the politicians are using Twitter to disseminate their political information, hence fulfilling their political agendas.