Politically motivated brand rejection

Sandıkçı, Özlem; Ekici, Ahmet

doi:10.1016/j.jbusres.2008.01.028

Cited by 187 publications

(173 citation statements)

References 34 publications

(7 reference statements)

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“…As Aydın's account reveals some brands can be regarded as ''enemies of Islam'' and elder brothers instruct new members to stay away from them. Similar to previous research (IzberkBilgin, 2012;Sandıkcı and Ekici, 2009), we find that brands that are perceived to be associated with Israel are sanctioned in the community: Some time ago, there was this list of Jewish products. They [elder brother] told we'd rather not use these products.…”

Section: Learning Communally Appropriate Forms Of Consumptionsupporting

confidence: 88%

Religious communities and the marketplace

Karataş

Sandıkçı

2013

Marketing Theory

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Sociopolitical analyses of religion evidence the increasing prominence of religious communities across the world. However, existing work on religion-consumption interaction focuses mostly on the personal effects of religion and examines how religion and religious ideologies influence individual decision making, choice, and purchase and shopping behaviors. In this study, we focus on the collective experiences of religion and unpack the multiple ways consumption shapes and is shaped by a communal religious ethos. Through an ethnographic study of a Turkish-based Islamic community, we show that consumption plays important roles in attracting individuals to the community, socializing them to the communal ethos, and drawing symbolic boundaries between the community members and outsiders. We also discuss how the communal religious ethos shapes consumption practices and brand relationships of members and influences the marketplace dynamics.Keywords Subculture, socialization, halal, brand legitimacy, religion, Islam Sociopolitical analyses of religion evidence the increasing prominence of religious communities across the world (Emerson and Hartman, 2006;Wuthnow, 2004). These studies show that membership in a religious community provide many benefits, including satisfaction of spiritual needs as

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Section: Learning Communally Appropriate Forms Of Consumptionsupporting

confidence: 88%

Religious communities and the marketplace

Karataş

Sandıkçı

2013

Marketing Theory

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“…Swimberghe, Flurry and Parker (2011) also examine the religious commitment of consumers, or religiosity as termed by Sandıkcı and Ekici (2009) and suggest that "customers who are highly religious not only morally judge sellers" support of controversial causes as wrong, but also express their dissatisfaction in the marketplace through an increase in boycott participation" (p. 464). In line with previous research, this study tests the following:…”

Section: Religious Animosity Boycotting Behaviour and Product Judgmentmentioning

confidence: 99%

The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment

Abosag

Farah

2014

European Journal of Marketing

113

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Purpose – The purpose of this paper was to examine the influence of religiously motivated boycotts, such as the one conducted in Saudi Arabia against Danish companies, on corporate brand image, customer loyalty and product judgment. Despite a growing research interest in understanding the effects of different types of consumer animosities on companies’ performance, there appears to be a scarcity of studies addressing the specific effects of religious animosity. Religious animosity is considered as an additional type which may have more stable and longer-term impacts than other animosities on behaviour. Design/methodology/approach – The study was based on a two-stage design: an exploratory qualitative stage involving 11 in-depth interviews, followed by a more comprehensive quantitative stage designed to test a proposed theoretical model. Data was collected from Saudi customers of the Danish company Arla Foods in Saudi Arabia. Data was analysed using structural equation model (LISREL 8). Findings – The model confirms that boycotting have strong negative impact on brand image and consumer loyalty but does not influence consumers’ product judgment. Practical implications – Religious boycotts have significant consequences on both corporate profits and brand image. The study provides clear steps for companies to combat the influence of religious boycotts especially in relation to brand image and customer loyalty. Originality/value – The study tested the influence of consumer religious boycotts on brand image and customer loyalty. Religious animosity was found to cause a more persistent boycott that negatively impacts brand image and weakens customer loyalty. However, by and large, boycotting was found not to have any significant impact on product judgment.

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“…They do so also because they identify with the store and consider it an extension of their ''selves.'' When faced with organizations acting in conflict with their values, consumers may choose to ''disidentify'' with the organization, believing that the organization has separated from its original attributes and violated the consumer's values or beliefs (Sandikci and Ekici, 2009). Such disidentification leads to consumer's rejection of the organization, product, or brand, as a means to communicate his or her dissatisfaction.…”

Section: Voice Complaining and Third-party Complainingmentioning

confidence: 99%