Political Psychology of Vaccination: COVID-19 Conspiracy Theories, Evaluation of Government Responses, and Vaccination Intention

김한나,; 장한일,; Jin, Jang Seung

doi:10.30992/kpsr.2021.09.20.3.99

Cited by 5 publications

(3 citation statements)

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“…South Koreans were more likely to accept the messages related to public health and vaccination if they were delivered by well-known public figures [ 55 ], and a higher level of trust in the government made South Koreans less susceptible to conspiracy theories [ 56 ]. As the level of trust in the Korea Centers for Disease Control and Prevention (KCDC) which develops policies regarding the prevention and control of infectious diseases was considerably high (74% in the first week of January 2021), and the news stories and other online posts that included negative views on the vaccines usually focused on the trustworthiness of the government agencies, [ 57 ] we can infer that conspiracy theories regarding the vaccines did not have a significant effect on South Koreans’ awareness of and sentiment toward vaccination [ 58 ].…”

Section: Discussionmentioning

confidence: 99%

“…On the other hand, one main difference was that misinformation and disinformation about the vaccines including the conspiracy theories had a negative effect on the vaccination in other countries while they had minimal impact in South Korea. As mentioned previously, it can be inferred that a high level of public trust in the KCDC lowered the perceived validity of the conspiracy theories [ 56 , 58 ].…”

Section: Discussionmentioning

confidence: 99%

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Public Awareness and Sentiment toward COVID-19 Vaccination in South Korea: Findings from Big Data Analytics

Choi

Lee

Paek

2022

IJERPH

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Despite a worldwide campaign to promote vaccination, South Korea is facing difficulties in increasing its vaccination rate due to negative perceptions of the vaccines and vaccination policies. This study investigated South Koreans’ awareness of and sentiments toward vaccination. Particularly, this study explored how public opinions have developed over time, and compared them to those of other nations. We used Pfizer, Moderna, Janssen, and AstraZeneca as keywords on Naver, Daum, Google, and Twitter to collect data on public awareness and sentiments toward the vaccines and the government’s vaccination policies. The results showed that South Koreans’ sentiments on vaccination changed from neutral to negative to positive over the past two years. In particular, public sentiments turned positive due to South Koreans’ hopeful expectations and a high vaccination rate. Overall, the attitudes and sentiments toward vaccination in South Korea were similar to those of other nations. The conspiracy theories surrounding the vaccines had a significant effect on the negative opinions in other nations, but had little impact on South Korea.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Public Awareness and Sentiment toward COVID-19 Vaccination in South Korea: Findings from Big Data Analytics

Choi

Lee

Paek

2022

IJERPH

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“…landslide victory, some studies show that positive evaluations of government responses to COVID-19 caused South Korean voters to cast a vote for the ruling party(Park 2020;Shin 2020). Further, many studies demonstrate that positive assessments of government performance in handling COVID-19 increased citizens' vaccination intentions(Hwang, Gil, and Choi 2021;Kim, Chang, and Jang 2021), trust in government, satisfaction with the democratic system, and national pride(Gil 2021;Oh 2021;Shin and Park 2022), and even led to support for the state role expansion (S..…”

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confidence: 99%

Partisan Media as a Bridge between Elite Cues and Public Attitude: During the COVID-19 Pandemic in South Korea

Lee

2023

Preprint

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Levels of public polarization in evaluations of government responses to COVID-19 and perceptions of COVID-19 severity exhibit varying degrees across countries worldwide. This study aims to examine whether these disparities can be attributed to variations in elite messaging concerning COVID-19, as conveyed through the media. Through text mining of South Korean newspapers, we observe a convergence of media and elite discourse on the gravity of COVID-19 while divergent viewpoints emerge regarding government performance. In this scenario, we would expect that public opinion did so as well. Our findings suggest that the degree of polarization in public attitudes toward COVID-19 is largely contingent upon the extent to which the pandemic is partisan-framed by political elites and subsequently communicated to the populace through media channels.

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COVID-19 vaccine communication and advocacy strategy: a social marketing campaign for increasing COVID-19 vaccine uptake in South Korea

Hong

2023

Humanit Soc Sci Commun

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Research evidence suggests that communication is a powerful tool for influencing public opinion and attitudes toward various health-related issues, such as vaccine reluctance, provided it is well-designed and thoughtfully conducted. In particular, social marketing techniques that alter the target audience’s behaviors for the public good can substantially improve vaccine uptake if adopted as a communication strategy in immunization programs to counter public hesitancy. This study presents evidence from the Korean government’s current coronavirus disease 2019 (COVID-19) vaccination campaign, which successfully applied a social marketing approach. By the end of August 2022, South Korea had achieved high vaccine coverage, with 94.8% of the population (12+) receiving a second dose, 71.3% a third dose, and a fourth dose drive currently underway. There are five crucial factors to consider when preparing official communication for an immunization program: (i) a high degree of proactiveness, (ii) credibility, (iii) fighting misinformation, (iv) emphasizing social norms and prosocial behavior, and (v) coherence. Although using social marketing strategies may not be successful in all circumstances, the lessons learned and current implementation in Korea suggest their efficacy in fostering vaccine acceptance. This study offers valuable insights for government agencies and global public health practitioners to develop effective targeted campaign strategies that enhance the target population’s vaccination intention.

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Political Psychology of Vaccination: COVID-19 Conspiracy Theories, Evaluation of Government Responses, and Vaccination Intention

Cited by 5 publications

References 0 publications

Public Awareness and Sentiment toward COVID-19 Vaccination in South Korea: Findings from Big Data Analytics

Public Awareness and Sentiment toward COVID-19 Vaccination in South Korea: Findings from Big Data Analytics

Partisan Media as a Bridge between Elite Cues and Public Attitude: During the COVID-19 Pandemic in South Korea

COVID-19 vaccine communication and advocacy strategy: a social marketing campaign for increasing COVID-19 vaccine uptake in South Korea

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