Political opinion in the Spanish newspapers. Analysis of the period General Elections campaign in Spain, 2015

Abstract

Introduction. This article is part of the results obtained by the author during his doctorate research entitled "Opinar de política, mediatizar democracias. El storytelling de la opinión política en los medios de comunicación españoles y los nuevos escenarios transmediáticos para la acción social". Methodology. This research it's an original approach about the construction of public opinion by the leading newspapers in the Spanish General Elections of 2015 context and based on the quantitative analysis and methodologies of content analysis about the opinion articles. Results and conclusions. With this analysis it's possible to map the representation of the thought on politics expressed by the opinion makers. The analysis of this published opinion about politics has allowed us to form an image about those actors who have participated as opinion makers, the topics that have been dealt with, the form and context and the way they have been presented and, in sum, the scenario proposed by the written press' opinion in the public debate involving the electoral political context.

Ekonomi Haberleri ve İspanya Genel Seçimlerinin İçerik Analizi

“…In the Spanish case; for example, some studies have investigated both the newspaper stories and television news stories in order to understand the effects of economic policies on the policy debates of Spain (McCombs, Llamas, Lopez-Escobar & Rey, 1997;Lopez-Escobar, Llamas, McCombs & Lennon, 1998;Semetko & Valkenburg, 2000). There are so many studies which focus on the relation between the voting preferences in the Spanish elections and news reporting by using content analysis (Strömbäck & Luengo, 2008;Orriols & Cordero, 2016;García-Viñuela, Jurado & Riera, 2016;Blasco-Duatis, García & Cunha, 2017;Johann, Königslöw, Kritzinger & Thomas, 2018).…”

Mapping the agenda-setting theory, priming and the spiral of silence in Twitter accounts of political parties

“…To map the main Spanish political parties' AS on Twitter during the period of the Spanish General Election in 2015, we use content analysis (Berelson 1952;Krippendorff 2004;Wimmer and Dominick 2006) adapted to the Twitter environment.…”