Abstract:Political messaging is adapting to new digital spaces. However, the power of citizens through the use of this digital spaces is still unknown. Many citizens criticize political candidates using Facebook or Twitter, others build networks in Snapchat and some others try to collaborate with candidates using Periscope or WhatsApp. This research is focused in understanding this adaptation of political message on this platforms, analyzing the case of the presidential candidate Enrique Peña Nieto (PRI) in Mexico who … Show more
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