Political marketing and social media influence on young voters in Ghana

Dankwah, Justice Boateng; Mensah, Kobby

doi:10.1007/s43545-021-00151-4

Cited by 3 publications

(1 citation statement)

References 48 publications

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“…The findings demonstrated that political message propagation on social media has a favorable and significant association with young voters' political participation, political awareness, and political efficacy. Overall, the data suggested that the usage of social media could improve political engagement, particularly among young voters (Gogoi, 2020;Dankwah et al, 2021). Online political efficacy is proposed as a mechanism relating social media use and political participation in this article.…”

Section: Political Efficacy and Mediamentioning

confidence: 77%

The Impact of Social Media on Political Efficacy and Real-Life Netizens Political Participation (Lebanon- Case Study)

Zaiter¹,

Sabbagh²,

Koabaz³

2023

J. Professional Business Review

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Purpose: The objective of this study was to explore netizens' external and internal political efficacy as being exposed to political branding on social media and to show how political branding would level up the citizens’ political awareness and boost their participation in voting in the parliamentary election. Lebanon was taken as a case study. Theoretical framework: Recent literature has reported the impact of social media political branding on youth participation in voting while other studies have been done separately about the impact of social media political branding on citizens’ political efficacy particularly in developed countries. (Binder et al., 2021; Hassan & Ridzuan, 2021; Moorman et al., 2019; Slipetska, 2021; Lau et al., 2021) However, there is still much to investigate about netizens’ political efficacy and participation in a developing country like Lebanon. Methodology: The study used the deductive approach and was based on using of primary statistical data for testing the hypotheses which have been analyzed by SPSS v22. The population, 491participants, from whom the data was obtained randomly were Lebanese people of age groups over 21 in various provinces. Findings: Overall, the data reflects a positive correlation of social media impact on voters' political participation, and it implies that the political influence of social media platforms on the self-external and internal efficacy is strong. Research, Practical & Social Implications: On the Lebanese level, and as the election has been done, it is recommended to measure the youth participation in voting. Also, this study is very beneficial to be used by the governments themselves for fostering the political efficacy of the nations, especially in developing countries. Originality: This study analyses the role social media does in encouraging citizens’ political efficacy and political participation in voting especially after the offensive revolution Lebanese have done pre- election comparing with many previous parliamentary elections in which participation was so shy and didn’t exceed 49.70 %. (Ministry of Interior and Municipalities, 2018)

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Section: Political Efficacy and Mediamentioning

confidence: 77%

The Impact of Social Media on Political Efficacy and Real-Life Netizens Political Participation (Lebanon- Case Study)

Zaiter¹,

Sabbagh²,

Koabaz³

2023

J. Professional Business Review

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Literature on Civic Engagement

Anderson

Fridy

2022

Community, Civic Engagement and Democratic Governance in Africa

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Without money, you are technically knock-out in the race: Analyzing the role of money in parliamentary primaries in Ghana

Asekere,

Danso,

Buabeng

et al. 2023

Equity in Education & Society

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Financial resources – comprising money and other material support – are significant determinants in the prosecution of successful electoral campaigns, especially during intra-party candidate selection in Ghana. Delegates in political parties, largely, vote for candidates who can pay their way out; hence, the financially disadvantaged candidates are technically excluded from the race. The article examines this phenomenon which is incrementally making parliamentary primaries in Ghana the preserve of the rich. Empirical evidence from primary data gathered through interviews and focus group discussions as well as secondary data from published works was analyzed from a rational choice theory perspective. The article found that money does not only serve as a measure of a candidate’s success in the two leading political parties in Ghana – the National Democratic Congress (NDC) and New Patriotic Party (NPP) – but also a predictor of their future performance and an exclusionary barrier to the poor. It recommends strong legislation to regulate the funding of parliamentary primaries in Ghana. One of the first essential steps should be limiting the high amount of nomination forms and filing fees charged at the political party level.

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Political marketing and social media influence on young voters in Ghana

Cited by 3 publications

References 48 publications

The Impact of Social Media on Political Efficacy and Real-Life Netizens Political Participation (Lebanon- Case Study)

The Impact of Social Media on Political Efficacy and Real-Life Netizens Political Participation (Lebanon- Case Study)

Literature on Civic Engagement

Without money, you are technically knock-out in the race: Analyzing the role of money in parliamentary primaries in Ghana

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