Abstract:The present investigation explains and gathers various analysis variables for the theoretical understanding of the political marketing and its incidence over the people of the city of Sucre, taking as a parameter the rural and urban population. The text sustains that the influence of the political marketing on the population happens through its affectation in the environment of the political communication and the effort of the actual government to make it‟s acts believable in all the actions that performs.It e… Show more
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