Political Marketing

Harris, Phil

doi:10.1002/9781118785317.weom090314

Wiley Encyclopedia of Management 2015

DOI: 10.1002/9781118785317.weom090314

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Political Marketing

Phil Harris

Abstract: Political marketing as a concept and practice has its early origins in the United States and was first regularly used as a territorial definition within marketing by Kelly (1956).

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Political Marketing

Abstract: Political marketing as a concept and practice has its early origins in the United States and was first regularly used as a territorial definition within marketing by Kelly (1956).

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References 13 publications

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