“…That is, stakeholders must be convinced that the “imagined new social order is understood as the natural result of adopting an emerging, unproven technology” (Bátiz‐Lazo, Haigh, & Stearns, , p. 105). The success of the world's first multinational hotel chain, Hilton International, occurred, in part, because of Conrad Hilton's ability to position the notion of a global hotel chain within a teleological historical narrative of America's history of fighting communism (Maclean, Harvey, Suddaby, & O'Gorham, ). Similarly, Bátiz‐Lazo et al () demonstrate how the international banking community, interested in the potential cost savings of moving away from cash, helped to orchestrate a global conversation about the “cashless society,” an imagined future of electronic commerce.…”