volume 35, issue 3, P300-315 2019
DOI: 10.17576/jkmjc-2019-3503-18
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Farheen Qasim Nizamani, Siti Zanariah Ahmad Ishak, Muhammad Qasim Nizamani

Abstract: Television messages are one of the essential means to disseminate polio messages in the prevention of infectious diseases. However, little is known about the hegemony of political actors specifically government in power over televised health content and its impact on people's perceptions to adopt or reject a health attitude, particularly in developing countries. Theoretically, Bandura in his social cognitive theory (1997) has examined the change in mind-sets through observational learning, media and social sur…

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