“…Nonetheless, the postwar rise of the theory of political economy of communication, while rightly critical of media power, and pioneering in tracking the increasingly global transformations of media companies along with the gradual capture of the state by corporate power, has been persistently vulnerable to charges of technological and economic determinisms because of its equally persistent neglect of social, psychological, and cultural processes (Babe 2009). Empirical audiences—plural, located, reflexive—are easily lost in the abstract nouns of political economy theory (market, civil society, population, public opinion, the digital divide).…”