Political consumerism and the participation gap: are boycotting and ‘buycotting’ youth-based activities?

Nonomura, Robert

doi:10.1080/13676261.2016.1206861

Cited by 18 publications

(15 citation statements)

References 24 publications

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“…The average age is 47 years old, and the participants hold a high educational level. This sociodemographic structure is consistent with other studies (Copeland & Boulianne, 2020; Gundelach, 2020; Nonomura, 2017). In other words, political consumers are better educated, with more time available which allows them to develop their civic skills (Copeland, 2014).…”

Section: Methodssupporting

confidence: 92%

“…Namely, being highly educated and well informed, middle‐aged, from different origins, and with occupations related to nature, sustainable agriculture and organic trade. Likewise, other studies contributed to the outlining of the profile of political consumers as well‐educated citizens (Copeland & Boulianne, 2020; Gundelach, 2020; Nonomura, 2017). These middle‐aged consumers are also more inclined to engage in political consumption (e.g., Copeland & Boulianne, 2020; Nonomura, 2017).…”

Section: Discussionmentioning

confidence: 99%

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The pro‐environmental consumer discourse: A political perspective on organic food consumption

Saraiva

Fernandes

Schwedler

2020

Int J Consumer Studies

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Considering Zygmunt Bauman's concept of ‘liquid modernity’ as its starting point, this paper focuses on the need to research alternative methods of consumption and production from an ecological standpoint. Based on 31 in‐depth interviews with highly committed organic consumers residing in urban and rural areas of Portugal, this paper aims to explore the shared discourses which inform on environmentally motivated consumption and its relations with consumers' lives. In order to analyse the qualitative data, discourse analysis was used, while supplemented by content analysis. It was found that the topics converge towards a political consumer discourse featuring three dimensions: the politics of production, the politics of localism and activism. Consumers argue that, by producing their own food according to the principles of agroecology, by looking for organic food within a local context, and by privileging community‐based market channels, they are materializing alternative ideas of social economy, community and ecology. The results of this research provide a better understanding on the establishment of an alternative pathway towards the privatization of responsibility into collective action through the consumption of organic products and the way these are produced.

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Section: Methodssupporting

confidence: 92%

Section: Discussionmentioning

confidence: 99%

The pro‐environmental consumer discourse: A political perspective on organic food consumption

Saraiva

Fernandes

Schwedler

2020

Int J Consumer Studies

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“…However, Wicks, Morimoto, and Maxwell [94] demonstrate that the predictors of adult political consumerism do not necessarily coincide with those of youth political consumerism. Despite these findings, studies on youth political consumerism remain somewhat limited [95].…”

Section: Political Consumerismmentioning

confidence: 99%

“…As Nonomura [95] has suggested, scholars of late modernity contend that the traditional sociodemographic indicators of participation, such as social class, are progressively losing prominence in favour of a wider motivational shift towards what Beck and Beck-Gernsheim [97] have referred to as 'self-politics', or what Giddens [96] has termed 'life-politics'. Attempting to respond to the increasingly restrained options for democratic agency in the face of neoliberal capitalism, it is argued that the postmodern citizen-consumer will resort to the politicisation of leisure and consumption as a means to assert their political agency and self-actualisation [95].…”

Section: Political Consumerism and Postmodernismmentioning

confidence: 99%

“…Attempting to respond to the increasingly restrained options for democratic agency in the face of neoliberal capitalism, it is argued that the postmodern citizen-consumer will resort to the politicisation of leisure and consumption as a means to assert their political agency and self-actualisation [95]. Referring to the work of Stolle, Hooghe, and Micheletti [89], Nonomura suggests that "the growth of political consumerism reflects the growing understanding among citizens-especially young people-of 'the politics behind products' and the 'complex social and normative context' (i.e., late capitalism, neoliberalism, economic globalisation) in which production and day-to-day consumption occurs" [95] (p. 236). Consequently, political consumerism becomes a neoliberal response of political participation based on 'individualised responsibility taking' [31] …”

Section: Political Consumerism and Postmodernismmentioning

confidence: 99%

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Political Consumerism as a Neoliberal Response to Youth Political Disengagement

Kyroglou

Henn

2017

Societies

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Recent trends indicate diminishing public engagement with formal electoral politics in many advanced liberal democracies, especially among the younger generations. However, evidence also suggests that there has been a simultaneous interest by many young citizens in political consumerism. In large part, this interest is shaped as a response to the individualisation and strict 'economism' driven by the underlying forces of neoliberalism. Disenfranchised and disillusioned by the seeming incapacity of the purely political sphere to respond to their individualised claims, and having internalised the neoliberal critique of democracy, these young empowered citizen-consumers often search for the 'political' within the bounds of the marketplace and are increasingly attracted to consumerist methods of political participation, such as boycotting and buycotting. Given the susceptibility of political consumerism to a neoliberal modus operandi, the lack of available literature problematising its emergence as a response to neoliberal principles is somewhat surprising. The present article will address this gap by connecting the declining levels of electoral participation among younger generations in post-crisis Europe to the rise of political consumerism within the neoliberal ideological hegemony of the 'marketopoly'. We distinguish between two antithetical, but complimentary effects. Firstly, the internalised neoliberal critique of democracy emphasises the 'push' out of the public into the commercial sphere. Secondly, the emerging individualisation of modern 'liquid' politics advanced by the postmaterialist sensitivities of young people's previously affluent socialisation call attention to the existence of a parallel 'pull' effect into the 'marketopoly', as a habitus of youth political participation. In both cases, the reorganisation of political participation as consumption, and the re-styling of young citizens as 'empowered' consumers, delineates political consumerism as an efficacious response to their political disengagement in an increasingly marketised world.

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Exploring the Perceptions of Climate-Aware Generation-Z Towards Fast-Fashion’s Greenwashing for the Climate-Crisis

Bytof,

Ritch

2023

Springer Texts in Business and Economics

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Political consumerism and the participation gap: are boycotting and ‘buycotting’ youth-based activities?

Cited by 18 publications

References 24 publications

The pro‐environmental consumer discourse: A political perspective on organic food consumption

The pro‐environmental consumer discourse: A political perspective on organic food consumption

Political Consumerism as a Neoliberal Response to Youth Political Disengagement

Exploring the Perceptions of Climate-Aware Generation-Z Towards Fast-Fashion’s Greenwashing for the Climate-Crisis

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