Abstract:The citizens' weakened confidence in politics has encouraged political actors to establish direct communication with them. As social media platforms grow in popularity, political institutions have been using them for more autonomy in public communication. This study analyses the use of Facebook, the most popular social media worldwide, by República Portuguesa, the government of Portugal, and La Moncloa, the government of Spain. First, a literature review on social media use by governments is presented. Then, t… Show more
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