Political Advertising in the United Kingdom

Scammell, Margaret; Langer, Ana Inés

doi:10.4135/9781412973403.n4

Cited by 23 publications

(9 citation statements)

References 9 publications

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“…However, Table 2 indicates that this does not apply in Britain, as here the government party is the most likely party to go negative. This finding is in accordance with the work of Scammell and Langer (2006), who note that the Conservative Party as an incumbent party favored negative campaigning. Thus, in the United Kingdom, it seems that we have found a party effect, the Conservative party makes use of negative campaigning regardless of whether it is in opposition or government.…”

Section: Resultssupporting

confidence: 92%

When the Stakes Are High

Walter¹,

Brug

Praag

2013

Comparative Political Studies

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The internet is changing the way Americans engage with information, whether they are choosing a president or making health care decisions. Two major drivers for this change are broadband adoption and personal motivation. First, an update: The Pew Internet Project estimates that between 75% and 80% of internet users have looked online for health information. We get slightly different results for the size of the e-patient population depending on our survey strategy, but these results are close enough to make us confident we have the right contours of this group. Our estimate is also in line with Harris Interactive's latest data on health information seekers (81% of internet users; 66% of all adults). We got the 75% reading in our October-December 2007 national phone survey, which included 2,054 adults ages 18 and older, including 500 cell phone users. In this survey we asked: "Do you ever use the internet to look for health or medical information?" In surveys we conducted between 2003-2007 (and plan to repeat in coming months), respondents were prompted with questions about specific health topics, such as diet, drugs or alternative treatments, yielding a consistently higher estimate (80%) for the percentage of internet users who seek health information online in

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Section: Resultssupporting

confidence: 92%

When the Stakes Are High

Walter¹,

Brug

Praag

2013

Comparative Political Studies

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“…The English media system is generally viewed as between the free market liberal model of the United States and the more regulated democratic corporatist model of many Northern European countries (Curran et al 2010; Scammell and Langer 2006; Semetko et al 1991). Newspaper circulation is relatively high in the United Kingdom in comparison with the United States, and the press is characterized by commercial ownership and national circulation (Sanders and Hanna 2012; Scammell and Langer 2006). Newspapers can be divided along the lines of quality versus tabloid press, and in terms of partisanship.…”

Section: Context: Electoral System Party Systems and Mediamentioning

confidence: 99%

“…Paid political advertising on television is prohibited, but major parties receive free broadcasting time on public and commercial television (PEBs) (Holtz-Bacha and Kaid 2006: 10; Leach et al 2011; Scammell and Langer 2006: 65).…”

Section: Context: Electoral System Party Systems and Mediamentioning

confidence: 99%

Measures of Campaign Negativity: Comparing Approaches and Eliminating Partisan Bias

Walter

Eijk

2019

The International Journal of Press/Politics

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We compare measures of the tone of parties' campaigns in the 2015 General Election in England, based on, respectively, coverage of parties' campaigns in six national newspapers, citizens' perceptions, and expert judgements. It is the most extensive study of such measurements outside the U.S. and one of very few to include expert judgements. We find that citizen perceptions and expert judgements are heavily affected by partisan bias. We show how these biases can be eliminated with a regression-based procedure. After such adjustment seven of the eight resulting measures of parties' campaign tone (five based on newspapers, one on citizen perceptions and one on expert judgements) are strongly correlated. The eighth measure (based on one of the newspapers) depicts the tone of parties' campaigns very differently owing to different criteria of what to cover in a campaign. Each of the three kinds of empirical information is adequate as a basis for measuring parties' campaign tone, but adjustment for partisan biases is essential for perception and judgement data. Common apprehensions about the 'subjectivity' of citizen perceptions are not to be justified, while expert judgements are equally useful, as long as sufficient information is available to eliminate their partisan bias.

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“…Furthermore, in the United Kingdom, for example, political candidates are entirely prohibited from running television spots. Political parties are allowed to air Party Election Broadcasts (PEBs) but “the maximum length of [PEBs] has declined progressively, from 30 minutes in 1955 to four minutes 40 seconds” (Scammell and Langer , 76). Such limitations on television advertising make the use of other forms of advertising, including political election posters, more important.…”

Section: Literature Reviewmentioning

confidence: 99%

A Functional Analysis of Visual and Verbal Symbols in Presidential Campaign Posters, 1828–2012

Benoit¹

2018

Pres Stud Q

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This study analyzes American presidential campaign posters from 1828 to 2012 using the Functional Theory of Political Campaign Discourse. It advances the theory by investigating a hitherto unexplored medium, posters; more importantly, visual elements (e.g., the bald eagle) were analyzed along with words. Acclaims were more frequent than attacks; no difference occurred in the functions of early and recent posters. Visual symbols used acclaims even more than verbal symbols. Character was a more frequent topic than policy; the relative proportion of these two topics did not change over time. Visual symbols discussed character even more than verbal symbols.

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Political Advertising in the United Kingdom

Cited by 23 publications

References 9 publications

When the Stakes Are High

When the Stakes Are High

Measures of Campaign Negativity: Comparing Approaches and Eliminating Partisan Bias

A Functional Analysis of Visual and Verbal Symbols in Presidential Campaign Posters, 1828–2012

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