Polish nightclubs and bars: Management insights into what customers really want

Skinner, Heather; Kubacki, Krzysztof; Parfitt, Scott; Moss, Gloria

doi:10.5771/0949-6181-2008-2-154

Cited by 11 publications

(7 citation statements)

References 29 publications

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“…People create close relationships and bonds with numerous places to undergo evolution and to develop themselves. These bonds reflect their thoughts, feelings and lifestyle (Gustafson, 2001; Hay, 1998; Skinner et al, 2008; Twigger-Ross & Uzzell, 1996). Some people prefer to spend time at places having tables outside in summer, some people want to dance in a chic and nice atmosphere, and some people just want to drink and socialize.…”

Section: Literature Reviewmentioning

confidence: 99%

Visual Signs at Sociable Place Entrances: User Perceptions and Preferences

Ulusoy

Onur

2023

SAGE Open

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This study aims to determine which signs are cognitively sufficient to convince the viewer to enter a social place, through the integration of semiotics and design. Photographs of 6 social places were obtained through personal photographs. A semiotic model of entrances was created and qualitative data were analyzed. An online survey was used to find out the perceived effectiveness of signs influencing customer decisions. A total of 595 respondents from all over the world responded to the questionnaire. Chi-square analysis was used for statistical analysis for differences between countries and age groups. Results of this study showed that specific colors, lights, transparency, right symbols, large scaled forms and gold lettering on black background raise the visibility of social place entrances and convince customers to enter the place and explore further. According to color preferences of countries, differing from previous literature; black or gray tones followed by red was preferred in Turkey and Cyprus. Red was the most preferred color in the The U.S.A., Middle East and Far East. In order to convince the customers to enter sociable places; this study has pointed out the importance of right signs to be used at sociable place entrances considering the different cultural connotations.

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Section: Literature Reviewmentioning

confidence: 99%

Visual Signs at Sociable Place Entrances: User Perceptions and Preferences

Ulusoy

Onur

2023

SAGE Open

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“…In the field related to management, there is a group of studies on servicescape (Kubacki, Skinner, Parfitt, & Moss, 2007;Skinner, Kubacki, Parfitt, & Moss, 2008;Skinner, Moss, & Parfitt, 2005), some studies on the image of tourist destinations (Berrozpe, Campo, & Yagüe, 2017;Stylidis et al, 2008) or establishments (Aagerup, 2020;Rivera, 2010), and studies on the residents' attitudes (Serra,& Ramón, 2017). Serra and Ramón (2017) carried out the only cluster analysis relating to residents' attitudes towards the nightlife supply, and they obtained three groups (one favourable, one opposite, and one with intermediate positions), but there was not much enthusiasm among the supporters.…”

Section: Literature Reviewmentioning

confidence: 99%

Residents’ attitudes towards nightlife supply: A comparison of Ibiza (Spain) and Punta del Este (Uruguay)

Ramón-Cardona¹,

Álvarez-Bassi

Sánchez-Fernández³

2021

EJTR

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In coastal tourist destinations, there is nightlife, in addition to daytime leisure. For tourism development, it is of great relevance to take into account the resident population and their attitudes. In this paper, a comparison is made between Ibiza (Spain) and Punta del Este (Uruguay) in relation to the residents’ attitudes towards nightlife. Specifically, the comparison is made by a descending cluster analysis, generating four groups of residents according to their attitudes (Enthusiasts, Moderates, Critics, and Negatives), and the distribution of these groups in the two regions is then compared. The most notable result is that the degree of acceptance of nightlife is low in both cases, possibly due to the problems attributed to it, but the score is slightly higher in the case of Punta del Este. In addition, the profile of those opposed to nightlife is different: In Ibiza, Critics predominate, with a generally contrary response, but recognizing positive elements, whilst in Punta del Este, Negatives predominate, with systematically negative responses to all items.

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“…There are some descriptive studies about the nightlife in Taiwan (Huang, 2011), South London (Andersson, 2011), Belgrade (Todorovic & Bakir, 2005), Milwaukee (Campo & Ryan, 2008) and Los Angeles (Hong & Duff, 1997) and some studies on servicescape (Kubacki, Skinner, Parfitt, & Moss, 2007;Skinner, Kubacki, Parfitt, & Moss, 2008;Skinner, Moss, & Parfitt, 2005) as the only academic publications focusing on the analysis of this type of leisure tourism. With the only exception of the study of Andriotis (2005), asking for preferences for tourism development in a more general context in Crete, no research has been undertaken up to the present concerning the attitudes of the host community towards clubs and nightlife in sun and beach destinations as opposed to the case of casinos.…”

Section: Introductionmentioning

confidence: 98%

Host community resignation to nightclub tourism

Cantallops

Ramón-Cardona

2016

Current Issues in Tourism

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Ibiza is world-famous for its nightclubs, parties (legal or not) and its nightlife. The status of 'party destination' Ibiza currently holds would be difficult to explain without if not for the surging boom in the 80s. This is when nightclubs such as Pacha, Playboy, Amnesia and Ku became tourist attractions of worldwide renown. Today, Ibiza is the international leader in the clubber tourism. Minimal research or studies have been carried out in order to verify the attitudes of the host community towards this form of leisure tourism. This is a complete contrast to the numerous studies carried out in other sectors, such as casinos. The aim of this paper is to analyse and segment the attitudes of the residents of Ibiza towards nightlife tourism through a quantitative study based on a large survey. Three clear groups are identified: Supporters (27%), Opposers (29%) and Mild Opposers (44%). Overall, results show, on one hand, a high recognition of the importance of clubs and nightlife on the economy and image of the island but, on the other hand, a resigned opposition to this kind of tourism: residents would prefer to prioritize other tourism activities. Just like the casinos, nightclubs are poorly assessed by residents because of some negative effects. Practical and managerial implications are also discussed as well as the convenience to carry out additional research on how to increase host community resilience to cope with nightclub tourism.

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Polish nightclubs and bars: Management insights into what customers really want

Cited by 11 publications

References 29 publications

Visual Signs at Sociable Place Entrances: User Perceptions and Preferences

Visual Signs at Sociable Place Entrances: User Perceptions and Preferences

Residents’ attitudes towards nightlife supply: A comparison of Ibiza (Spain) and Punta del Este (Uruguay)

Host community resignation to nightclub tourism

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