The South African manufacturing sector has declined significantly as a major contributor to the economy, contracting from 21% in 1994 to 12% of Gross Domestic Product in the first quarter of 2016. The stagnation of the manufacturing sector in real terms reflects its fragility and suggests that some sort of intervention is required to prevent its impending decline. It is possible that additive manufacturing, whose global sales could reach $550 billion by 2025, may provide a solution to the problems of the sector. However, there is little information available about the adoption of additive manufacturing, or even more generally about the efficiency of innovation through doing, using and interacting, within South Africa.In this study, a mixed-method design was applied in order to determine the status of additive manufacturing within a specific geographic cluster of the country's main manufacturing province, and to identify factors that are motivating or prohibiting its uptake.