“…This study seeks to examine the meaning the producers want to present through the video "The Promptness of the Indonesian National Police in Evacuating Kanjuruhan Victims" on Twitter. Previous research found that police use social media to communicate their brands to the public (Colbran, 2020;Jungblut et al, 2022;Walsh et al, 2022;Wood & McGovern, 2021). Establishing legitimacy, a persistent challenge for police organizations worldwide, has led them to engage in image management activities, such as proactive media engagement, to gain the goodwill, trust, and cooperation of the public (Ellis & McGovern, 2016;Wood & McGovern, 2021).…”