2015
DOI: 10.1177/0963721415607305
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Polarity Correspondence as a General Compatibility Principle

Abstract: Proctor and Cho (2006) proposed that, when making binary decisions, people code the stimulus and response alternatives asymmetrically (positive and negative polarities), with performance being best when the codes of the corresponding polarities are paired. They presented evidence that polarity correspondence could explain many results associated with orthogonal compatibility, the Implicit Association Test, and numerical judgments. We review and evaluate literature on these topics and on polarity coding in the … Show more

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Cited by 43 publications
(66 citation statements)
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References 34 publications
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“…These results suggest that emotional magnitude, when assessed using unconfounded stimuli in a sufficiently sensitive task, may indeed be spatialized as originally proposed by H&L. Admittedly, however, the results do not provide unambiguous support for spatialization. As with most binary classification tasks, the findings are also consistent with an alternative explanation based on polarity correspondence (Proctor & Xiong, ). Participants responded faster when the poles of one of the stimulus dimensions (intensity: more/less) and the response dimension (left/right) corresponded (i.e., +polar: more intense and right ; ‐polar: less intense and left ) than when they did not (i.e., more intense and left ; less intense and right )—a congruity effect that may reflect structural overlap between the dimensions, rather than spatialization per se.…”
Section: Discussionsupporting
confidence: 83%
“…These results suggest that emotional magnitude, when assessed using unconfounded stimuli in a sufficiently sensitive task, may indeed be spatialized as originally proposed by H&L. Admittedly, however, the results do not provide unambiguous support for spatialization. As with most binary classification tasks, the findings are also consistent with an alternative explanation based on polarity correspondence (Proctor & Xiong, ). Participants responded faster when the poles of one of the stimulus dimensions (intensity: more/less) and the response dimension (left/right) corresponded (i.e., +polar: more intense and right ; ‐polar: less intense and left ) than when they did not (i.e., more intense and left ; less intense and right )—a congruity effect that may reflect structural overlap between the dimensions, rather than spatialization per se.…”
Section: Discussionsupporting
confidence: 83%
“…Bipolar organization, polarity attribution, and parallel polarity Osgood and Richards (1973) start with the proposition that conceptual dimensions are represented as bipolar oppositions. An impressive number of theories in cognitive psychology and linguistics support the idea that polar opposition is a crucial part of conceptual thought (e.g., Banks, Clark, & Lucy, 1975;Greenwald et al, 2002;Holmes & Lourenco, 2011;Kornblum & Lee, 1995;Kruschke, 1992;Medin & Schaffer, 1978;Murphy, 1996;Osgood & Richards, 1973;Paradis & Willners, 2011;Proctor & Cho, 2006;Proctor & Xiong, 2015;Walsh, 2003).…”
Section: Dimensions Of Meaningmentioning
confidence: 99%
“…Current theories about polarity correspondence suggest that concepts are associated when they both form the plus pole or minus pole on any dimension (e.g., Proctor & Xiong, 2015). However, as outlined above, concepts are represented in a multidimensional space, and consequently, each concept is represented along multiple conceptual dimensions.…”
Section: Dimensions Of Meaningmentioning
confidence: 99%
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“…For instance, spatial-numerical associations could also stem from a general WM mechanism for binding sequential order with spatial templates (Abrahamse, van Dijck, & Fias, 2016;Guida, Leroux, Lavielle-Guida, & Noël, 2016), or from the principle of polarity correspondence in tasks with orthogonal stimulus dimensions (Proctor & Xiong, 2015). Particularly, we here focus on investigations into a domain-general cognitive mechanism for SNARC and aim to provide insights into the cross-validity of this mechanism for the generation of numerical SNARC and non-numerical SNARC-like effects in the ordinal weekday sequence.…”
mentioning
confidence: 99%