Pleasure in the use of new technologies: the case of e-book readers

Antón, Carmen; Camarero, Carmen; Rodríguez, Javier

doi:10.1108/oir-10-2015-0331

Cited by 10 publications

(14 citation statements)

References 53 publications

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“…There is only a significant difference between males and females for the factor perceived ease of use (Smeda et al, 2017). In addition to Smeda et al (2017), Anton et al (2017) also tested various determinants of how perception of technology and its suitability with consumer values figure out the pleasure in using e-books. The results of the regression analysis revealed that while free downloading and appraisal of the device’s reading features increase pleasure in using e-books, the frequency of the use of paper books decreases it (Anton et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

A quantitative investigation of students’ attitudes towards electronic book technology

Bulur

Gönül

2019

Journal of Librarianship and Information Science

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The purpose of this study is to analyse the factors that have an impact on technology adoption for e-books utilizing the Analytic Hierarchy Process and Multiple Regression Analysis methods. Findings indicate that perceived usefulness and ease of use are the most significant determinants in using e-books. Of key significance is that Analytic Hierarchy Process results show that consumers make pairwise comparisons, adding environmental concerns to the selection process. Recognizing the importance of all these factors is valuable to e-book developers and marketers in presenting products that meet all consumer choice criteria. The Analytic Hierarchy Process provides researchers with a more thorough decision-making analysis.

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Section: Literature Reviewmentioning

confidence: 99%

A quantitative investigation of students’ attitudes towards electronic book technology

Bulur

Gönül

2019

Journal of Librarianship and Information Science

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“…When consumers feel relaxed and enjoy reading the advertorial, a positive attitude will be facilitated. As a result, this will lead consumers to accept the advertorial information and increase purchase intention (Antón et al , 2017). Chang et al (2014) suggested that emotional states constitute the critical factor in purchase behavior, but the attitude of acceptance also plays an important role in enhancing purchase intention.…”

Section: Discussionmentioning

confidence: 99%

“…The S–O–R framework suggests that when consumers encounter a stimulus (stimulus), a cognitive and emotional state (organism) will be aroused, which, in turn, determines behavioral responses involving approach or avoidance (response) (Antón et al , 2017). Mehrabian and Russell (1974) proposed the M–R model to explain how a store’s environmental stimuli lead to consumer approach or avoidance behavior.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Emotional state refers to the consumers’ internal process after receiving the environmental stimulus, such as a broad level of enjoyment or gratification, or a consumer’s positive or negative feelings toward the stimulus (Antón et al , 2017). Since the M–R model emphasizes the emotional state of consumers, this study adopts the PAD emotional model, which focuses more on a psychological state (Chang and Chen, 2008) as the intermediary state in the consumer process between the environmental stimulus and the consumer response.…”

Section: Literature Reviewmentioning

confidence: 99%

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Online advertorial attributions on consumer responses: materialism as a moderator

Chang

Wong

Chu

2018

OIR

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Purpose Based on the Mehrabian–Russell theory, the purpose of this paper is to view the attributes of advertorial information as a stimulus in an online environment to examine the emotional states of consumers and their sequential behavioral responses. Moreover, materialism is proposed as a moderator in the relationship between advertorial attributions and emotion. Design/methodology/approach By adopting a quantitative approach, 421 consumers with browsing forums or blog experience participated in the study. SEM techniques were adopted for the formal data analysis. Findings There was a causation found among control, arousal and pleasure. Advertorial attributes influenced the consumers’ emotional states via control, and emotional states directly affected the information acceptance and purchase intention. Materialism partially moderated the relationship between the advertorial information attributions and emotional states. Practical implications Advertorial editors should provide detailed product information with credible sources in a positive manner and should attach videos or interesting pictures to avoid boredom and attract reader attention, especially in the case of materialists. In addition, editors should also provide some related hyperlinks for consumers to stimulate their further reading and then should observe the number of clicks and shares to estimate the popularity of the advertorial, so adjustments can be made if necessary. Originality/value This paper confirmed the causation of pleasure, arousal and the validity of the dominance (PAD) emotional model and found a partially moderating effect of materialism on the relationship between the attributes of advertorials and the emotional states of consumers.

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“…Over the last decade, Social Media (SM) have drastically changed the way both individuals and businesses operate [ 1 , 2 ]. In fact, SM usage goes beyond personal use and has entered both public and private sectors (e.g.…”

Section: Introductionmentioning

confidence: 99%

Social vacation: Proposition of a model to understand tourists’ usage of social media for travel planning

Sakshi

Tandon

Ertz

et al. 2020

Technology in Society

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This study develops a theoretical model that highlights the determinants of actual social media (SM) usage for travel planning by combining theoretical frameworks from the marketing, psychology and information systems literature. The data was collected through field as well as online survey in India. An online survey questionnaire link was shared on different social media platforms and social networking sites. Besides, field visits were carried out to collect data in-person through face-to-face interviews. The final sample consists of 539 observations. Structural Equation Modelling (SEM) was applied to validate the hypothesized relationships among constructs. The results suggest that technological convenience and perceived enjoyment influence the perceived ease of using SM for travel planning. In turn, perceived ease of use impacts perceived usefulness, along with media richness. Perceived ease of use and perceived usefulness, along with trust positively influence intentions to use SM for travel planning, while perceived risk inhibits those intentions. However, trust increases perceived usefulness and mitigates perceived risk. Importantly, intentions exert a strong impact on actual use. This study contributes to the literature by presenting and validating a theory-driven framework that unveils the factors influencing actual usage of SM for travel planning. The proposed theoretical framework emphasizes the key relationships among factors and provides a research basis for development in other contexts.

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Pleasure in the use of new technologies: the case of e-book readers

Cited by 10 publications

References 53 publications

A quantitative investigation of students’ attitudes towards electronic book technology

A quantitative investigation of students’ attitudes towards electronic book technology

Online advertorial attributions on consumer responses: materialism as a moderator

Social vacation: Proposition of a model to understand tourists’ usage of social media for travel planning

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