2016
DOI: 10.1002/mar.20903
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Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self‐Regulation

Abstract: International audienceConsumers try to avoid temptation when exposed to appetizing foods by diverting their attention away from their senses (e.g., sight, smell, mouthfeel) and bodily states (e.g., state of arousal, salivation) in order to focus on their longer term goals (e.g., eating healthily, achieving an ideal body weight). However, when not including sensations in their decision-making processes, consumers risk depleting their self-regulatory resources, potentially leading to unhealthy food choices. Conv… Show more

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Cited by 67 publications
(71 citation statements)
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References 92 publications
(153 reference statements)
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“…Focusing their intention on the multisensory experiences (e.g., on the smell, taste, and mouthfeel of the food) while eating would inform the consumer's brain of the likely inflow of nutrients, thus reducing both their food insecurity and their consumption (de Graaf 2012; Ramaekers et al 2014). By contrast, when consumers are more focused on health goals than on their physical sensations, they would be likely to underestimate the caloric content (Petit et al 2016a). For instance, they are more sensitive to the health halo of fast-food restaurant health claims, leading to overconsumption to compensate for the underestimated nutritional intake (Chandon & Wansink 2007;Chernev & Gal 2010).…”
Section: Randolph M Nessementioning
confidence: 99%
“…Focusing their intention on the multisensory experiences (e.g., on the smell, taste, and mouthfeel of the food) while eating would inform the consumer's brain of the likely inflow of nutrients, thus reducing both their food insecurity and their consumption (de Graaf 2012; Ramaekers et al 2014). By contrast, when consumers are more focused on health goals than on their physical sensations, they would be likely to underestimate the caloric content (Petit et al 2016a). For instance, they are more sensitive to the health halo of fast-food restaurant health claims, leading to overconsumption to compensate for the underestimated nutritional intake (Chandon & Wansink 2007;Chernev & Gal 2010).…”
Section: Randolph M Nessementioning
confidence: 99%
“…Drawing on the work of Baumeister () and MacInnis and Patrick (), self‐control is defined as the process of controlling behavior to achieve a set of self‐correcting actions to attain a personally desirable goal. Thus, self‐control is a narrower but related concept to that of self‐regulation as employed by Petit et al (). In the context of a healthy eating habit, it relates to the ability to override contextual cues to particular undesired patterns of food consumption and replace them with healthier behaviors to attain their healthy eating goal.…”
Section: Hypothesesmentioning
confidence: 99%
“…Uma visão alternativa caracteriza o prazer alimentar como um caminho para o bem-estar (Batat et al, 2012;Block et al, 2011). Esse posicionamento afirma que há benefícios em ter uma maior autoconsciência dos estados sensoriais e corporais prazerosos durante experiências alimentares, em vez de se concentrar externamente em evitar tentações percebidas (Petit et al, 2016).…”
Section: Reflexões Sobre a Prática De Dietasunclassified