Playing to win: an explorative study of marketing strategies of small ethnic retail entrepreneurs in the UK

Jamal, Ahmad

doi:10.1016/j.jretconser.2004.01.001

Cited by 71 publications

(118 citation statements)

References 49 publications

(97 reference statements)

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“…Once they are in a new cultural environment, immigrants tend to cluster in neighbourhoods with high concentrations of other immigrants, which helps them learn about employment opportunities, affordable housing, government assistance programs and helpful charities and benefit from small enterprises that sell ethnic merchandise (Jamal 2005). After living in the community for some years, they become part of systems of interpersonal relationships through which they can exchange resources and knowledge.…”

Section: Consumer Acculturation and Social Networkmentioning

confidence: 99%

“…The extant research reports on the relationship between enculturation and consumption (e.g., Jamal 2003Jamal , 2005 such that social networks and institutions are aligned with ethnic immigrants' consumer cultures, a finding that suggests that immigrants would also engage in their own ethnic consumer cultures online. Our study investigated the extent to which participants considered information about products and services that their friends shared on social media networks and the extent to which the participants were willing to purchase such products and services.…”

Section: Enculturation and Acculturationmentioning

confidence: 99%

“…The twentieth century has witnessed a significant rise in cultural diversity across the Western world (Coleman 2008;Eurostat 2015;Schwartz et al 2010) and increasing interdependence and integration throughout the world (Jamal 2005). Accordingly, the marketplace is characterised by market integration and persistent differentiations that are due to ethnic, racial, religious and national interests (Peñaloza and Gilly 1999).…”

Section: Introductionmentioning

confidence: 99%

“…Accordingly, the marketplace is characterised by market integration and persistent differentiations that are due to ethnic, racial, religious and national interests (Peñaloza and Gilly 1999). Migration and related issues are hotly discussed and debated topics in many Western countries, where ethnicminority consumers are the fastest-growing segment of the population (Jamal 2005;Schwartz et al 2010).…”

Section: Introductionmentioning

confidence: 99%

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The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions

et al. 2017

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Social media has emerged as a significant and effective means of assisting and endorsing activities and communications among peers, consumers and organizations that outdo the restrictions of time and space. While the previous studies acknowledge the role of agents of culture change, it largely remains silent on the role of social media in influencing acculturation outcomes and consumption choices. This study uses self-administered questionnaire to collect data from 514 Turkish-Dutch respondents and examines how their use of social media affects their acculturation and consumption choices. This research makes a significant contribution to consumer acculturation research by showing that social media is a vital means of culture change and a driver of acculturation strategies and consumption choices. This study is the first to investigate the role of social media as an agent of culture change in terms of how it impacts acculturation and consumption. The paper discusses implications for theory development and for practice.

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Section: Consumer Acculturation and Social Networkmentioning

confidence: 99%

Section: Enculturation and Acculturationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions

et al. 2017

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“…One of the main dimensions of SMEs marketing is networking. Networking is a process of developing one-to-one interactions with a few or variety of individuals [21]. For entrepreneurs, networking can mean using a variety of social, personal contact, and business networks.…”

Section: Communicationmentioning

confidence: 99%

Attention Economy: A New Marketing and Growth Approach for Small and Medium Enterprises

Dehkordi

Yonekura

2018

IJARCSSE

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-As more communication tasks are being run in Small and Medium Enterprises (SMEs), the question of whether the media strategies affect attention-market is increasingly important. This study attempted to explain uncovered features of communication media that has not been well indicated. In this sense, this study focused on the context of developing countries to understand the applicable facets of media in SMEs. The authors claim that success in the business is highly related to the appropriate choice of attention-sensitive media for communication purpose, and a balance between attention and communication goals is recommended.

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Ethnic entrepreneurship: A bibliometric review and future research agenda

et al. 2022

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This article provides a bibliometric review based on 267 articles obtained from the Web of Science and SCOPUS databases. The objectives defined for this study were (1) to describe how the publications in this scientific area are organized concerning authors and the evolution of scientific production in the period under analysis; (2) to identify the most cited publications and authors; (3) to understand which scientific journals and countries have the highest scientific production in this area; and (4) to identify future research opportunities. To achieve the defined objectives, the database analysis focused on bibliometric indicators in the first phase. We conclude that ethnic entrepreneurship is a complex and multidimensional phenomenon, having implications in different communities and territories. Therefore, in addition to identifying and analyzing the main streams of the identified literature, this paper not only provides an overview of the state of the art and contributes to understanding ethnic entrepreneurship but also identifies an agenda for future research.

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Playing to win: an explorative study of marketing strategies of small ethnic retail entrepreneurs in the UK

Cited by 71 publications

References 49 publications

The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions

The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions

Attention Economy: A New Marketing and Growth Approach for Small and Medium Enterprises

Ethnic entrepreneurship: A bibliometric review and future research agenda

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