Playing Cricket: India’s Soft Power, Nation Branding and Future Prospects
Suman Kumar Das,
Akhil Chandra Borah,
Shovit Mallick
Abstract:The growing interdependence among the nations, the advancement of science and technology and the impact of globalisation have made it less useful for nations to rely predominantly on hard power to pursue their foreign policies’ goals. In the contemporary era, nations have shifted their attention to soft power as an alternative policy to maximise gains from other countries. Although the exercise of hard power is still relevant in international relations, soft power has become a less destructive option. For inst… Show more
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