Playful-Consumption Experience in Digital Game Playing: A Scale Development

Abbasi, Amir Zaib; Ting, Ding Hooi; Hlavacs, Helmut

doi:10.1007/978-3-319-66715-7_32

Cited by 7 publications

(6 citation statements)

References 36 publications

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“…We designed, adapted and modified the study questionnaire from previously validated scales to fit into this study's context. For instance, the items measuring the playfulconsumption experiences comprising fantasy, escapism, role-projection, emotional involvement, enjoyment, arousal and sensory experience were adapted from Abbasi et al (2017Abbasi et al ( , 2019a. In contrast, behavioral intention and usage behavior were adapted from Wu and Holsapple (2014).…”

Section: Study Participants Measure and Data Collectionmentioning

confidence: 99%

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

Abbasi¹,

Rehman

Fayyaz

et al. 2021

DTA

Self Cite

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PurposePlaying video gaming is one of the most popular forms of leisure activities. This study looks into a specific video game genre, under the category of Multiplayer Online Battle Arena (MOBA) games. The purpose of this research is to investigate the factors that lead to the consumption of MOBA games. Three factors, imaginal, emotional and sensory experiences, are investigated through an integration of the hedonic consumption model, Technology Acceptance Model (TAM) and Uses and Gratification Theory (UGT).Design/methodology/approachThe study analyses a sample of 292 MOBA game players using the PLS-SEM model. The study comprises two stages; in the first stage, an estimation model was used to test the constructs' quality and legitimacy. In the second stage, we assessed the theoretical model to test the relationship between the principle constructs.FindingsThe study found that factors related to emotional experiences, namely enjoyment, emotional involvement, and arousal, led to greater intention to play MOBA games. Similarly, two factors related to imaginal experiences, escapism and role projection, also positively impacted while fantasy carried a negative impact. The study also found that sensory experiences had a significant positive impact on the intention to play MOBA games. Lastly, a positive correlation was also found between the intention to use and usage behavior in MOBA games.Originality/valueThis study contributes to the theoretical understanding of the playful-consumption experiences of pleasure-oriented information systems (I.S.) that is MOBA games that derive behavioral intention to play MOBA games, which in turn determines the usage behavior of MOBA players. The study also incorporates the uses and gratification theory to uncover the needs and experiences that trigger MOBA games' behavioral intention and its further impact on gamers' usage behavior. The study also presents useful insights for game developers and other relevant stakeholders in game development.

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Section: Study Participants Measure and Data Collectionmentioning

confidence: 99%

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

Abbasi¹,

Rehman

Fayyaz

et al. 2021

DTA

Self Cite

View full text Add to dashboard Cite

show abstract

“…In VR games, which can also be considered hedonic activities, pleasure is one of the important factors in the psychological well-being of individuals (Bronner et al, 2016;Wooden, 2018). On this basis, the satisfaction and pleasure of the consumers in VR games, which can also be thought of as forms of hedonic consumption, may have a positive effect on their intention to purchase (Abbasi et al, 2019(Abbasi et al, , 2017(Abbasi et al, , 2015.…”

Section: Discussionmentioning

confidence: 99%

Phygitally Yours: Examination of Virtual Reality Experiences in Digital Sports and Recreational Games

Yüce

Aydoğdu

Yüce

et al. 2021

JTM

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<em><span lang="EN-GB">The demand for, and investment in digital virtual reality (VR) games, both by companies and consumers, are increasing day by day. Accordingly, understanding the experiences created by VR within the scope of phygital marketing is important in terms of contributing to virtual experiential marketing, marketing communication, recreation and similar fields. The concept of phygital, expresses the integral wholeness of the digital and physical. And ‘Phygitally Yours’ refers to individuals who can live in their own phygital worlds in today's technologies. The aim of this study was to examine the experiences created by digital games involving sports and recreational content within the scope of phygital marketing. Eight individuals who did not have any prior VR experience played digital games with sports (Grand Turismo Sport) and recreational (VR Worlds) content using VR glasses. Subsequently, in-depth interviews were conducted. The data were analysed using the content analysis method, and thematic codes and concepts were revealed and interpreted. As a result of the research, it was determined that the participants' first VR experience of digital games involved the dimensions of sense, interaction, pleasure and flow, with the following codes emerging: perfect holistic effect, showroom feeling, understandable, competition, magic, gorgeous, dilemma, and place independent behaviour.</span></em>

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“…Section 1 comprised age, gender, education and average time spent on TikTok app. Section 2 incorporated the playful consumption/hedonic consumption experience model adapted from Abbasi et al (2017Abbasi et al ( , 2019a, which captures three main experiences (imaginal, emotional and sensory). Imaginal experience was assessed through three first-order factors (escapism, role projection and fantasy), and emotional experience was measured through three lower-order dimensions (enjoyment, arousal and emotional involvement).…”

Section: Methodsmentioning

confidence: 99%

TikTok app usage behavior: the role of hedonic consumption experiences

Abbasi

Ayaz

Kanwal

et al. 2023

DTA

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PurposeTikTok social media app has become one of the most popular forms of leisure and entertainment activities, but how hedonic consumption experiences (comprising fantasy, escapism, enjoyment, role projection, sensory, arousal and emotional involvement) of the TikTok app determine users' intention to use the app and its resulting impact on the actual usage behavior remains limited in the information systems literature, especially featuring the hedonic consumption perspective in entertainment industry.Design/methodology/approachThis study employs uses & gratification theory to answer the “why” via predicting the role of hedonic consumption experiences that serve as gratifications to trigger technology acceptance behavior (especially, in form of users' behavioral intention to use the TikTok app and its further impact on usage behavior). This study utilizes the partial least squares-structural equation modeling approach to perform data analyses on 258 TikTok app users.FindingsOur results provide a strong support such that users' playful consumption experiences (i.e. escapism, role projection, arousal, sensory experience and enjoyment) positively influence their intention to use the TikTok app and its resultant effect on users' actual usage of the app. In contrast, fantasy and emotional involvement fail to influence users' intention to use the TikTok app.Originality/valueTo the best of our knowledge, our investigation is one of the first studies to apply the hedonic consumption experiences as potential gratifications that derive users' intention and its subsequent influence on the actual usage of the TikTok app. Our study results would assist marketing and brand managers to redefine approaches and tactics to create effective strategies that implement essential determinants to increase behavioral intention among entertainment service providers.

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Playful-Consumption Experience in Digital Game Playing: A Scale Development

Cited by 7 publications

References 36 publications

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

Phygitally Yours: Examination of Virtual Reality Experiences in Digital Sports and Recreational Games

TikTok app usage behavior: the role of hedonic consumption experiences

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