Platforms for Human-Human Interaction in Large Social Events

Pirrone, Dario; Andolina, Salvatore; Santangelo, Antonella; Gentile, Antonio; Takizava, Makoto

doi:10.1109/bwcca.2012.96

Cited by 8 publications

(5 citation statements)

References 17 publications

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“…These platforms offer an interface that acts as the go-between in connecting individuals (e.g. mobile apps; Pirrone et al, 2012;Breidbach and Maglio, 2016), where one's interaction partner may or may not be known personally (Brzozowski et al, 2008). H2HPs' relational, communicational focus can facilitate the development of strong or weak ties (e.g.…”

Section: Digital Platform Typologymentioning

confidence: 99%

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

Hollebeek

Clark

Macky³

2020

Recherche et Applications en Marketing (English Edition)

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While cocreation research proliferates, existing studies fail to isolate its manifestation through digital (vs non-digital) platforms. Moreover, extant research predominantly explores the cocreation process (vs its outcome of cocreated value), which therefore merits further scrutiny, particularly in the digital context. Based on these gaps, we explore consumer digital cocreated value (CDCV), which reflects the consumer-perceived value that arises by interacting, collaborating, or communicating with or through digital platforms (touch-points). We classify digital platforms as (1) human-to-human platforms (H2HPs; for example, social media), and (2) human-to-machine platforms (H2MPs), which comprise the sub-types of (a) robotic process automation-based platforms (e.g. call centers) and (b) machine/deep learning-based platforms (e.g. service robots). We next compose a social presence theory-informed framework that explores the effect of perceived platform intimacy and immediacy on CDCV for our proposed platforms. We formalize the framework’s associations by developing a set of Propositions, and conclude by discussing important implications that arise from this research.

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Section: Digital Platform Typologymentioning

confidence: 99%

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

Hollebeek

Clark

Macky³

2020

Recherche et Applications en Marketing (English Edition)

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“…Les plateformes homme-homme (H2HP) sont des points de contact technologiques facilitant l'interaction, la collaboration ou la communication interhumaine. Ces plateformes servent d'interfaces pour connecter les individus entre eux (par exemple, au travers d'applications mobiles ; Breidbach et Maglio, 2016 ;Pirrone et al, 2012), les partenaires en interaction pouvant se connaitre personnellement ou non (Brzozowski et al, 2008). La focale relationnelle et communicationnelle des H2HP facilite la création de liens forts ou faibles (Granovetter, 1983).…”

Section: Une Typologie Des Plateformes Digitalesunclassified

Démystifier la valeur cocréée digitale du consommateur : cadre et propositions fondées sur la théorie de la présence sociale

Hollebeek

Clark

Macky³

2021

Recherche et Applications en Marketing (French Edition)

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Alors que la recherche sur la cocréation est prolifique, les travaux existants ne particularisent pas la manière dont elle se manifeste sur les plateformes digitales. De plus, ces travaux ont essentiellement examiné le processus de cocréation en lui-même, et non le résultat de ce processus, c’est-à-dire, la valeur cocréée. Un examen plus approfondi s’avère donc nécessaire, en particulier dans un contexte digital. A ce titre, nous nous focalisons dans cet article sur la Valeur Cocréée Digitale du Consommateur (ou « VCDC »), qui désigne la valeur perçue par le consommateur telle qu’elle résulte de l’interaction, de la collaboration ou de la communication avec ou via des plateformes digitales. Nous distinguons les plateformes digitales (i) homme-homme (H2HP ; par exemple, les médias sociaux) et (ii) homme-machine (H2MP), celles-ci comprenant (a) les plateformes à base d’automatisation des processus robotiques (par exemple, les centres d’appels) et (b) les plateformes à base d’apprentissage automatique/en profondeur (par exemple, les robots de service). Nous proposons en outre un cadre d’analyse fondé sur la théorie de la présence sociale qui examine l’effet de l’intimité et de l’immédiateté perçues sur la VCDC, et ce, pour chacun des types de plateformes identifiés. Enfin, nous formalisons nos réflexions dans des propositions de recherche et en discutons les implications.

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“…We tracked both the system usage and the people behaviour while searching for information, and we observed that the traditional point-and-click interaction mode was largely the most used one, with a ratio of 100:1 over the personal interface during the 2011 edition, raised to 1000:1 in 2012 (see Gentile et al (2011a) and Pirrone et al (2012) for more detailed reports). This was mainly due to the goal of the system, set according to the visitors' needs: to quickly find the preferred wine or producer, and locate it on the map with respect to their own position.…”

Section: Lessons Learnt In Usabilitymentioning

confidence: 99%

“…During a previous work carried out by our research group within the University and the R&D staff of a university spin-off company, we have been involved in the implementation of an information provisioning system for a large wine fair in Italy (Vinitaly in Verona, 2011 and 2012 editions) (Gentile et al, 2011aPirrone et al, 2012). Our proposed solution provided people with multimodal access to the available services: a traditional point-and-click interface shown on a touch screen placed on the top of a totem-style case; a personal interface made available through an app to be installed on people's own smartphones; a short-range, self-positioning framework based on QR codes to quickly access information related to people's current position.…”

Section: Lessons Learnt In Usabilitymentioning

confidence: 99%

Internet of things: why we are not there yet

Sorce¹,

Gentile²

2014

IJAHUC

Self Cite

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Twenty-one years past since Weiser's vision of ubiquitous computing (UbiComp) has been written, and it is yet to be fully fulfilled despite of almost all the needed technologies already available. Still, the widespread interest in UbiComp and the results in some of its fields pose a question: why we are not there yet? It seems we miss the 'octopus' head. In this paper, we will try to depict the reasons why we are not there yet, from three different points of view: interaction media, device integration and applications.

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Platforms for Human-Human Interaction in Large Social Events

Cited by 8 publications

References 17 publications

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

Démystifier la valeur cocréée digitale du consommateur : cadre et propositions fondées sur la théorie de la présence sociale

Internet of things: why we are not there yet

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