Platform-based business model and entrepreneurs from Base of the Pyramid

Fu, Xiaolan; Ghauri, Pervez N.; Ogbonna, Nwamaka; Xing, Xiaoqiang

doi:10.1016/j.technovation.2021.102451

Cited by 24 publications

(25 citation statements)

References 68 publications

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“…When the flow is plentiful, a significant amount of free or low-cost public domain flow can be converted into private domain flow of brands and merchants, with the private domain flow of merchants being deposited on the platform and becoming the platform's public domain flow (Xie X. et al, 2022 ). When the flow dividend falls, however, the platform's demand for public domain flow control and monetization rises, amplifying the conflict between public and private domain flow (Fu et al, 2022 ). Second, private domains are not a brand-new idea.…”

Section: Introductionmentioning

confidence: 99%

A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion

Zhou

Tong

2022

Front. Psychol.

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With the deep popularity of mobile Internet, the “eyeball economy” is more active than ever. Driven by powerful modern media, livestreaming, as a new form of attracting public attention to obtain economic benefits, is worth studying its influence path on consumers. Based on the technology acceptance model and the mediating effect of emotion, this study constructs the consumer influencing factor model of livestreaming e-commerce. The research model and related hypotheses are verified by SPSS and linear multiple regression models. The research found that emotional trust and perceived emotional value could be regarded as mediating variables to stimulate consumers' purchase intention in livestreaming e-commerce. They have a full mediating effect on product and atmosphere and a partial mediating effect on homogeneity and promotion, which identifies that online celebrity's homogeneity, and sales promotion could influence consumers' purchase intention through the partial mediating role of emotional trust and perceived emotional value, while product and atmosphere induced by emotional contagion could exert influence on consumers' purchase intention through the full mediating effect of emotional trust and perceived emotional value.

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Section: Introductionmentioning

confidence: 99%

A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion

Zhou

Tong

2022

Front. Psychol.

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“…At their core, these platforms promote digital connectivity (Kolb, 2008; van Dijck, 2013), providing a unique setting that alters how entrepreneurship is done (Cutolo & Kenney, 2021; Nambisan, 2017). Research predominantly focused on digital platforms' economic outcomes neglecting their considerable promise for other forms of value (Bonina et al, 2021; Chamakiotis et al, 2021; Fu et al, 2023; Goh et al, 2016). Digital platforms can facilitate the necessary collective action to engage with socioenvironmental issues rendering them an infrastructure with considerable potential for sustainable entrepreneurship (Audretsch et al, 2022; Garud & Gehman, 2012; Sarasvathy & Ramesh, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…This study has two major contributions to the intersection of sustainable entrepreneurship, digital platforms, and business models (Fu et al, 2023;George et al, 2021;. First, we…”

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confidence: 99%

Sustainable entrepreneurship on digital platforms and the enactment of digital connectivity through business models

Gregori,

Holzmann,

Audretsch

2023

Bus Strat Env

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This article investigates how sustainable entrepreneurship on digital platforms enacts digital connectivity to capture and create value. By complementing the business model lens with sociomateriality, we theorize digital technologies as key actors that participate in the enactment of business models. We analyze visual and textual data from 19 entrepreneurial initiatives for sustainability established on the social media platform YouTube. Our findings demonstrate novel business model configurations enacted by a web of human and nonhuman (digital) actors: connecting for sustainability as part of the value proposition, forming connective spaces for socioenvironmental value creation, and leveraging connectivity for multidimensional value capture. These findings have two major contributions. First, we offer novel insights on the practices that configure business model elements of sustainable entrepreneurship on platforms. We especially draw attention to how digital connectivity of platforms is achieved and made durable by human and digital actors. Second, we elaborate on how digital agencies intervene in entrepreneurial efforts to make sustainability visible and how this affects the business models. Thus, the study contributes to and further develops the intersection of digital technologies, sustainable entrepreneurship, and business models.

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“…However, the emergence of video-based social media has solved this problem to some extent. Although such adults may not be literate, they are able to access information by watching videos and listening to sounds ( 6 ). Therefore, when illiterate or semi-literate people use the Internet to acquire knowledge, video media are given higher priority than text media.…”

Section: Introductionmentioning

confidence: 99%

How public health agencies communicate with the public on TikTok under the normalization of COVID-19: A case of 2022 Shanghai's outbreak

Che

Zhang²,

Kim³

2022

Front. Public Health

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ObjectiveAs life with COVID-19 became a norm in 2022, the public's demand for and perception of COVID-19-related information has changed. This study analyzed the performance and responses of Healthy China and the public at various stages of COVID-19 normalization using the crisis and emergency risk communication (CERC) theory.MethodsThis study was based on the 2022 Shanghai COVID-19 outbreak and data from “Healthy China,” the official TikTok account of the National Health Commission of the People's Republic of China (NHCC). First, we divided the Shanghai lockdown into five stages in accordance with the CERC. Second, the videos released by Healthy China were open-coded. Third, to understand the distribution of strategies across the stages, we used counts and percentages to summarize the categorical variables. Fourth, we investigated the distribution of public participation indicators using descriptive statistical analysis. Finally, the relationship between stage and communication strategy was examined using the chi-square test and negative binomial regression.Results(1) Healthy China adopted a more flexible approach to communication strategies; (2) new cases per day was the commonly used substrategy for uncertainty reduction; (3) there was a significant difference in the strategies used by Healthy China at different stages; (4) public participation was highest in the pre-crisis period; and (5) the stage had a significant positive impact on the number of views, favorites, likes, and shares.ConclusionsThis research provides insight into effective communication strategies for the government or public health agencies to employ during COVID-19 normalization.

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Platform-based business model and entrepreneurs from Base of the Pyramid

Cited by 24 publications

References 68 publications

A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion

A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion

Sustainable entrepreneurship on digital platforms and the enactment of digital connectivity through business models

How public health agencies communicate with the public on TikTok under the normalization of COVID-19: A case of 2022 Shanghai's outbreak

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