The platelet glycoprotein Ib-IX-V complex plays critical roles in adhering platelets to sites of blood vessel injury and in platelet aggregation under high fluid shear stress. The complex is composed of four membrane-spanning polypeptides: glycoprotein (GP) Ib␣, GP Ib, GP IX, and GP V. Glycoprotein Ib␣ contains a binding site for von Willebrand factor through which it mediates platelet adhesion; GP V is required for the complex to bind thrombin with high affinity; and both GP Ib and GP IX are necessary for efficient plasma membrane expression of the complex. To further define the roles of the individual polypeptide subunits in the biosynthesis and intracellular transport of the GP Ib-IX-V complex, we studied full and partial complexes expressed in heterologous mammalian cells. We found that the full complex was formed within minutes in the endoplasmic reticulum before being transported into the Golgi cisternae. Approximately 160 min were required for the complex to be fully processed and to appear on the plasma membrane. About 25% of GP Ib␣ expressed as part of either a GP Ib-IX complex or a GP Ib-IX-V complex was degraded through a nonlysosomal pathway. Over 60% of GP Ib␣, however, was degraded when it was expressed in partial complexes with only GP Ib or GP IX. The increased degradation was blocked by treating cells either with brefeldin A to prevent the transport of proteins from the endoplasmic reticulum to the Golgi or with lysosomal inhibitors, indicating that GP Ib␣ expressed in partial complexes was targeted to the lysosomes for degradation. These results indicate that the presence of both GP Ib and GP IX, but not the presence of GP V, is required for efficient processing and targeting of GP Ib␣ to the plasma membrane. Absence of either GP Ib or GP IX increased the rate of GP Ib␣ degradation, providing an explanation for why mutation of their genes leads to deficient GP Ib␣ expression and platelet adhesion in Bernard-Soulier syndrome, the deficiency disorder of the complex.When the blood vessel is injured, platelets adhere to the subendothelial matrix exposed at the site of injury. This adhesion is initiated by an interaction between von Willebrand factor exposed on the subendothelium and the glycoprotein (GP)1 Ib-IX-V complex on the platelet surface (1, 2). The same interaction also precipitates pathological platelet aggregation induced by high shear stresses, which occurs at sites of arterial stenosis (3-5).The GP Ib-IX-V complex is composed of four polypeptide subunits, GP Ib␣, GP Ib, GP IX, and GP V (1, 6). Glycoprotein Ib␣ is disulfide-linked to GP Ib; GP IX and GP V associate with the complex by noncovalent means (7-9). Although the four polypeptides are encoded by different genes (10 -13), they are homologous to each other, all belonging to a phylogenetically widespread protein family defined by the presence of a motif containing tandemly repeated leucine-rich sequences (1,14). Among the four subunits, GP Ib␣ is the largest and so far the only subunit shown to bind von Willebrand factor and...