A new technique incorporating combinatorial deposition to develop new multicomponent oxide and oxynitride thin-film phosphors by r.f. magnetron sputtering is demonstrated using subdivided powder targets. By sputtering with a powder target that is subdivided into two or more parts, phosphor thin films with a chemical composition that varied across the substrate surface could be successfully prepared. In Zn 2 Si 1-X Ge X O 4 :Mn thin films, for example, the chemical composition (Ge content (X)) could be optimized to obtain higher electroluminescent and photoluminescent emission intensities by using only one deposition with the new technique. As a result, a high luminances of 11800 and 1536 cd/m 2 for green emission was obtained in Zn 2 Si 0.6 Ge 0.4 O 4 :Mn TFEL device driven at 1 kHz and 60 Hz, respectively. In ((AlN) 1-X -(CaO) X ):Eu thin films, for example, the chemical composition (CaO content (X)) could be optimized to obtain higher electroluminescent and photoluminescent emission intensities by using only one deposition with the new technique. As a result, a luminance of 170 cd/m 2 for red emission was obtained in an ((AlN) 0.1 -(CaO) 0.9 ):Eu TFEL device driven at 1 kHz.