Guarantor: E Riboli. Contributors: ER is overall coordinator of the EPIC study, which he designed and implemented in collaboration with his team at IARC and the principal investigators in the collaborating centres. NS developed the 24-h recall system and the food consumption database in collaboration with the EPIC centres. WA, NS, PF and ER constituted the writing group in charge of conducting statistical data analyses and preparing the manuscript. ALvK and JPS were in charge of laboratory analyses of carotenoids in plasma samples. The other authors supervised the collection and analysis of dietary data and the collection of blood samples in the participating study centres, and provided comments and suggestions on the final manuscript. Objective: The aim in this study was to assess the association between individual plasma carotenoid levels (a-carotene, b-carotene, lycopene, b-cryptoxanthin, lutein, zeaxanthin) and fruit and vegetable intakes recorded by a calibrated food questionnaire (FQ) and 24-h dietary recall records (24HDR) in nine different European countries with diverse populations and widely varying intakes of plant foods. Design: A stratified random subsample of 3089 men and women from nine countries participating in the European Prospective Investigation into Cancer and Nutrition (EPIC), who had provided blood samples and dietary and other lifestyle information between 1992 and 2000, were included. Results: b-Cryptoxanthin was most strongly correlated with total fruits (FQ r ¼ 0.52, 24HDR r ¼ 0.39), lycopene with tomato and tomato products (FQ r ¼ 0.38, 24HDR r ¼ 0.25), and a-carotene with intake of root vegetables (r ¼ 0.39) and of total carrots (r ¼ 0.38) for FQ only. Based on diet measured by FQ and adjusting for possible confounding by body mass index (BMI), age, gender, smoking status, alcohol intake, and energy intake, the strongest predictors of individual plasma carotenoid levels were fruits (R partial 2 ¼ 17.2%) for b-cryptoxanthin, total carrots (R partial 2 ¼ 13.4%) and root vegetables (R partial 2 ¼ 13.3%) for a-carotene, and tomato products (R partial 2 ¼ 13.8%) for lycopene. For 24HDR, the highest R partial 2 was for fruits in relation to b-cryptoxanthin (7.9%). Conclusions: Intakes of specific fruits and vegetables as measured by food questionnaires are good predictors of certain individual plasma carotenoid levels in our multicentre European study. At individual subject levels, FQ measurements of fruits, root vegetables and carrots, and tomato products are, respectively, good predictors of b-cryptoxanthin, a-carotene, and lycopene in plasma.