2022
DOI: 10.1080/08974438.2022.2084198
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Plant-Based Milk Consumption in India: Motivators, Deterrents and Marketing Strategies in a Competitive Market

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Cited by 7 publications
(7 citation statements)
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“…Rondoni et al (2022) suggested how competitive landscapes between conventional and plant-based eggs have evolved in the UK and Italy. Basu (2022) has noted that these market dynamics challenge plant-based food marketers to maintain relationship management with existing and potential consumers.…”
Section: Discussionmentioning
confidence: 99%
“…Rondoni et al (2022) suggested how competitive landscapes between conventional and plant-based eggs have evolved in the UK and Italy. Basu (2022) has noted that these market dynamics challenge plant-based food marketers to maintain relationship management with existing and potential consumers.…”
Section: Discussionmentioning
confidence: 99%
“…Soy milk is one of the fastest growing categories in the U.S. plant-based non-dairy functional beverage market [49,50]. Cow milk allergies, lactose intolerance, calorie concerns, an unfavorable lipid profile, and a preference towards vegan diets for health and ethical reasons (including aspects such as environmental concerns and animal welfare) have increasingly influenced consumers across the globe towards choosing cow milk alternatives [50,51].…”
Section: Discussionmentioning
confidence: 99%
“…Quantitative research was conducted because each participant was evaluated using the same scales, it is now possible to compare the replies of all of the participants (Basu, 2022). This made it possible to identify associations that were statistically significant between parents' perspectives on their parenting approaches and the amount of drug use shown by their children.…”
Section: Methododlogymentioning
confidence: 99%