2018
DOI: 10.1108/mip-06-2017-0106
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Planning to fail? Leveraging the Olympic bid

Abstract: In recent years, there has been a decline in the number of cities seeking to host the Olympic Games, with several cities withdrawing from the bid process following referenda. The debate around bidding has hinged on the costs and benefits of hosting events, with little consideration as to the benefits of a bid itself. This research identifies the ways in which Olympic bids can be leveraged for positive outcomes, regardless of the outcomes of the bid. Design/methodology/approach The research employs a content an… Show more

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Cited by 35 publications
(19 citation statements)
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“…A critical requirement of event leveraging is how to accommodate an eclectic mix of stakeholders. Integrating this mix of stakeholders from local authorities to business groups and MSBs and creating networking areas may support the possibility of realizing favorable outcomes, particularly through access to dedicated physical spaces for MSB leverage (Bason & Grix, 2018;Duignan et al, 2018). This is significant as MSEs can mobilize the possibilities of planned and unplanned business exchanges, as well as assisting with relationshipbuilding activities for small businesses to leverage the B2B opportunities for long-term economic success (O'Brien, 2006;O'Brien & Gardiner, 2006).…”
Section: Leverageable Phase: Bidding and Selectionmentioning
confidence: 99%
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“…A critical requirement of event leveraging is how to accommodate an eclectic mix of stakeholders. Integrating this mix of stakeholders from local authorities to business groups and MSBs and creating networking areas may support the possibility of realizing favorable outcomes, particularly through access to dedicated physical spaces for MSB leverage (Bason & Grix, 2018;Duignan et al, 2018). This is significant as MSEs can mobilize the possibilities of planned and unplanned business exchanges, as well as assisting with relationshipbuilding activities for small businesses to leverage the B2B opportunities for long-term economic success (O'Brien, 2006;O'Brien & Gardiner, 2006).…”
Section: Leverageable Phase: Bidding and Selectionmentioning
confidence: 99%
“…For example, MSEs provide the foundation for businesses to generate new contacts and build relationships between suppliers and buyers (Chalip, 2004). Similarly, leveraging city bidding business networks can be useful, whereby local firms and internationally known corporate resources are combined (Bason & Grix, 2018 teams are normally public-private coalitions (e.g., local/national government, policy makers) competing to secure the hosting contract from the event owners, including the IOC (Bason & Grix, 2018;Lauermann, 2014) and FIFA. Having a seat at the table during the bid process is critical if a clearer and stronger voice for MSBs is to be sustained once the bid has been won.…”
Section: Leverageable Phase: Bidding and Selectionmentioning
confidence: 99%
“…While our study suggests that Tokyo 2020 organisers were largely reactive to child rights issues arising in relation to the event, there are some positive signs of progress in the MSE human rights landscape, more generally. In recent years the IOC has been subject to intensive media pressure to follow FIFA in requiring bidders to include detailed human rights risk assessments in their submissions (Bason and Grix, 2018). These risk assessments require potential hosts to consider a range of rights issues, including consideration of the rights of children in the host country as the Games are planned and delivered.…”
Section: Discussionmentioning
confidence: 99%
“…To this respect, Gibson et al (2014) noted that feelings of event-related pride/euphoria and social cohesion increased from pre to post-event. These suggested positive impacts are part of the rationale for some cities that bid to host sport mega eventsby claiming opportunities to unite its citizens, whether on a national scale or within local communities (Bason and Grix, 2018). Furthermore, hosting sport mega events often provides the opportunity for governments who seek to attract tourism and foreign investment besides being part of a state's wider soft power strategies (Grix and Houlihan, 2014).…”
Section: Theoretical Backgroundmentioning
confidence: 99%