Planning process of city brands: A case study of Taipei City

Karvelyte, Kristina; Chiu, Jui-Hui

doi:10.1057/pb.2011.26

Cited by 24 publications

(13 citation statements)

References 18 publications

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“…Planning models of place brands explained in the literature seem to have similar atributes and indicate an extremely important role played by the controlling (planning) unit and research team, which deine development of vision and goals and lead toward successful formation, implementation, and evaluation of branding strategy [24]. Strategic planning process in place marketing [14], theoretical framework for the success factors in place marketing [29], and operational plans for country and tourism destination branding [30] are the most comprehensive studies accomplished to date, which are directly related to the problem of the research.…”

Section: Advancing Insights On Brand Managementmentioning

confidence: 99%

“…Consequently, when competing with others, decisions regarding further development of city and its brand must be realistic and carefully planned in accordance with numerous factors, including the city's politics, heritage, inancial resources, geographic location, cultural and social ties, and so on [24].…”

Section: City Branding Argumentsmentioning

confidence: 99%

“…Five elements in the inner part, or so-called self-action factors-including (a) planning group, (b) vision and strategic analysis, (c) place identity and place image, (d) public-private partnerships, and (e) leadership-represent the core building stones in place marketing practices and the organizing capacity of the place [24].…”

Section: Advancing Insights On Brand Managementmentioning

confidence: 99%

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Modeling a City’s Branding Tools: The Case of Istanbul

Oğuztimur¹

2017

Advancing Insights on Brand Management

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Recently, studies on city branding extend across academicians and practitioners, and there is a considerable growing body of research and practice related to city branding. Probably, the most prevailing reason is that cities all over the world engage in marketing and branding eforts in order to stay competitive and relevant on the global market.Cities have to compete with others in all areas they can: city's tourism capacity, competitive advantage, quality of the place, history, lifestyle, and so on. The main purpose of this study is to present the conceptual and empirical framework of İstanbul's branding issue in terms of a tourism plan. Therefore, this study atempts to contribute researchers and project implementers by detailing branding tools of İstanbul. In order to determine branding tools, two groups of information were obtained: one is the data received through the meetings done with professionals, and the other is the data received through tourists and citizens. With this information, tourism-oriented branding tools for İstanbul are developed. The following are the basic branding strategies accepted for İstanbul: (1) tourism variability and geographic wideness, (2) originality and character, (3) interaction and communication, (4) global efect, (5) strong infrastructure and high quality of life, (6) the spirit of the city, and (7) the symbol atributed to the city.

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Section: Advancing Insights On Brand Managementmentioning

confidence: 99%

Section: City Branding Argumentsmentioning

confidence: 99%

Section: Advancing Insights On Brand Managementmentioning

confidence: 99%

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Modeling a City’s Branding Tools: The Case of Istanbul

Oğuztimur¹

2017

Advancing Insights on Brand Management

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“…It is important for a city to have imageable and photogenic features; otherwise, it will be hard to communicate the image to the outside world (Hospers, 2009). City branding is defined as a systematic process including several steps (Karvelyte & Chiu, 2011): (1) establishment of the planning group (optional stage); (2) research stage; (3) building the city's brand identity (including identification of vision and goals and comprehensive branding strategy formation); (4) development and implementation of action plan; and (5) control and evaluation. In the branding process, internal communication is important, and place politics and non-intended socio-spatial developments impact the process (Mahnken, 2011).…”

Section: City Branding Concept Processes and Measurementmentioning

confidence: 99%

Synthesis of City Branding Literature (1988–2014) as a Research Domain

Oğuztimur

Akturan

2015

Journal of Tourism Research

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The purpose of this study is to systematically review the city branding literature, organize the subject matters and draw a map of the development and change in the city branding research domain. As a result, city branding literature is categorized under four thematic areas: (1) city branding concept, processes and measurement; (2) branding strategies; (3) social urbanism; and (4) branding culture and tourism. Most of the studies are research based. The qualitative methods are commonly used. There is a general tendency to describe the data but not to interpret the relations between the concepts and theories. Therefore, the knowledge is idiographic.

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“…When residents trust and are committed to a place, they may form such strong connections with it that it becomes reflective of their self-concept (Kemp, Childers & Williams, 2012). Limited research on the significant role of the communication with stakeholders in the planning process but also in the implementation stage though exists although collaboration and cooperation among stakeholders in order to bring about common good for the community and enhance their own interests, is an issue that should be sought (Karvelyte & Chiu, 2011;Ooi & Pedersen, 2010;Northover, 2010).…”

Section: Introductionmentioning

confidence: 99%

Host Perceptions of Rural Tour Marketing to Sustainable Tourism in Central Eastern Europe. The Case Study of Istria, Croatia

Bitsani

Kavoura

2014

Procedia - Social and Behavioral Sciences

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The aim of the paper is the examination of the attitudes of the community, which incorporates the entrepreneurs of Istria, Croatia towards the promotion of rural and cultural tourism of the area and the examination of the factors, which formulate their attitudes. An isolated area as is Istria, would be expected that would be willing to open up itself to the world, to compete for tourism inflows and develop in a sustainable way since the region combines both cultural and natural elements as distinct characteristics. This research is part of a wider project called Rural Tour Marketing, which has the intention of promoting a model for the development of rural tourism, in sustainable and innovative ways and is applied in Central Eastern Europe to examine the host community's interest. Limited research has taken place in regard to the residents'attitudes on the promotion of tourism for this area. Residents filled in 350 questionnaires. It was found that residents who are also businessmen in the area are afraid that local culture is in danger to be distorted or destroyed due to tourism increase. It is suggested that partnerships and networks is a prerequisite for the acceptance of the sustainable tourist development of a community. The residents as part of the economic activity of the place need to be incorporated in the process of managing, communicating and advertising the region, realizing the benefits that may exist from such a process. By creating networks among the interested parties involved, the personal but also the common interest will be safeguarded and all activities will be more organized and coordinated.

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Planning process of city brands: A case study of Taipei City

Cited by 24 publications

References 18 publications

Modeling a City’s Branding Tools: The Case of Istanbul

Modeling a City’s Branding Tools: The Case of Istanbul

Synthesis of City Branding Literature (1988–2014) as a Research Domain

Host Perceptions of Rural Tour Marketing to Sustainable Tourism in Central Eastern Europe. The Case Study of Istria, Croatia

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