Planning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business

Planning, Organizing, and Conducting a 2-Week Study Abroad Trip for Undergraduate Students: Guidelines for First-Time Faculty

“…The company tour is also a dramatic way to help students better understand how marketing works in an actual setting (Moncrief, Shipp, & Lamb, 1995), and a company visit coupled with a traditional lecture increases active learning (Gordon & Smith, 1992). In addition, student feedback indicates a preference for factory tours compared to other learning activities (see Table 1).…”

“…The pros and cons of different in-country learning activities as they relate to tour location, time spent on the tour, and course credit have also received attention in the literature (Duke, 2000). Gordon and Smith (1992) presented a detailed itinerary of tour activities, but they offered no guidance on what worked well and what did not. Generally, an in-depth discussion of the more tactical considerations of planning and organizing a study abroad tour is absent from the literature.…”

Study Abroad Learning Activities: A Synthesis and Comparison

“…Several techniques for integrating the student's experiences under varied conditions have been described in the literature (Brokaw 1996;Gordon and Smith 1992;Johnson and Mader 1992;Moncrief, Shipp, and Lamb 1995;Schuster et al 1998). This review of alternative study abroad settings describes various activities from the marketing education literature and considers the appropriateness of these activities in different study tour settings.…”

College Students’ Decision-Making for Study Abroad – Anecdotes from a U.S. Hospitality and Tourism Internship Program in China

“…By synthesizing the definitions of previous studies, SAPs in the present study can be defined as a form of programs for student participants to study and enhance their international understanding outside the geographical boundaries of their country of origin for an extended period of time. SAPs have been integrated by colleges and universities into their higher education curriculum plans (Carr, 2003), including multi-location tours (Gordon & Smith, 1992;Schuster, 1993), summer programs in collaboration with host schools, international exchange programs for cultural experience, and internships that provide real-world experience in students' fields of study (Toncar & Cudmore, 2000).…”