“…Research into virtual inventory management, variously referred to as demand allocation, inventory pooling, inventory consolidation, portfolio effect, and consolidation effect, has been around in literature in several forms for quite some time (Landers et al, 2000;Ballou & Burnetas, 2003). The basic idea is that inventory increases as the standard deviation of either demand or lead time increases, and, as a result, companies may attempt to reduce inherent variation by pooling it.…”