Plain packaging and public health: The case of tobacco

Gallopel-Morvan, Karine; Gabriel, Patrick; Gall-Ely, Marine Le; Rieunier, Sophie; Urien, Bertrand

doi:10.1016/j.jbusres.2012.09.004

Cited by 26 publications

(26 citation statements)

References 18 publications

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“…[14][15][16][17] By prohibiting logos, brand imagery and promotional text, standardised packaging aims to reduce the appeal of tobacco products and increase the effectiveness of health warnings. [18][19][20][21][22][23][24][25] Academic and government reviews of the evidence have concluded that the policy is likely to reduce youth smoking uptake. 18 [26][27][28][29][30][31][32][33][34] Standardised packaging is the second major policy restricting tobacco companies' commercial activities (the first being the Point of Sale Display Ban) to be proposed in the UK following the introduction of both Strengths and limitations of this study ▪ This paper is the first study to systematically examine the scale and nature of opposition to standardised tobacco packaging outside Australia.…”

Section: Introductionmentioning

confidence: 99%

Standardised tobacco packaging: a health policy case study of corporate conflict expansion and adaptation

2016

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ObjectivesTo investigate opposition to standardised tobacco packaging in the UK. To increase understanding of how transnational corporations are adapting to changes in their access to policymakers precipitated by Article 5.3 of the Framework Convention on Tobacco Control (FCTC).DesignCase study web-based documentary analysis, using NVivo V.10. Examination of relationships between opponents of standardised packaging and transnational tobacco companies (TTCs) and of the volume, nature, transparency and timing of their activities.SettingUK standardised packaging policy debate 2011–2013.ParticipantsOrganisations selected on basis of opposition to, or facilitation thereof, standardised tobacco packaging in the UK; 422 associated documents.ResultsExcluding tobacco manufacturing and packaging companies (n=12), 109 organisations were involved in opposing standardised packaging, 82 (75%) of which had a financial relationship with 1 or more TTC. These 82 organisations (43 actively opposing the measure, 39 facilitating opposition) were responsible for 60% of the 404 activities identified, including the majority of public communications and research production. TTCs were directly responsible for 28% of total activities, predominantly direct lobbying, but also financially underwrote third party research, communication, mass recruitment and lobbying. Active organisations rarely reported any financial relationship with TTCs when undertaking opposition activities.ConclusionsThe multifaceted opposition to standardised packaging was primarily undertaken by third parties with financial relationships with major tobacco manufacturers. Low levels of transparency regarding these links created a misleading impression of diverse and widespread opposition. Countries should strengthen implementation of Article 5.3 of the FCTC by systematically requiring conflict of interest declarations from all organisations participating in political or media debates on tobacco control.

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Section: Introductionmentioning

confidence: 99%

Standardised tobacco packaging: a health policy case study of corporate conflict expansion and adaptation

2016

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“…The attributes tested drew on the strong evidence that reducing on-pack brand imagery and simultaneously increasing the pictorial warning size decreases smoking's appeal 2 22 28–30. The experimental design included an option analogous to the existing New Zealand front of pack, which currently features a pictorial warning covering 30% of the pack surface, and featured the stick most commonly sold in New Zealand (brown filter with a white stick).…”

Section: Methodsmentioning

confidence: 99%

“…For example, the murky green colour used on cigarette packaging in Australia, evokes feelings of disgust that are sharply inconsistent with the connotations smokers wish to access 14. Using unappealing colours on sticks themselves could thus elicit powerful affective responses, evoke negative connotations and reinforce the regret many smokers experience 18 21 22…”

Section: Introductionmentioning

confidence: 99%

Dissuasive cigarette sticks: the next step in standardised (‘plain’) packaging?

et al. 2015

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“…In laboratory experiments like those presented by Bansal-Travers et al (2011) or Gallopel-Morvan et al (2013), the authors argue that plain packages are less attractive to customers and more likely to induce customers to think about health risks linked to smoking. In a similar vein, Beede and Lawson (1992) report that adolescents are more likely to recall health warnings when these are presented on plain instead of branded packages.…”

Section: Goals and Basic Setupmentioning

confidence: 99%