In May 2018, voters in the Republic of Ireland passed a referendum proposal to repeal the Eighth Amendment of the
Constitution, lifting the Irish state’s near-total ban on abortion. Scholars have argued that Ireland’s abortion ban has
historically played a key role in the construction of Irish national identity along Catholic, traditional, and heteronormative
lines, meaning the lead-up to the vote allowed for key insights into the discursive construction of national identity and gender
in Ireland. Drawing on theoretical discussions in both the nationalism and Linguistic Landscape (LL) literature and adopting a
qualitative, multimodal approach to analyse the referendum campaign’s LL, I argue that there was a dominant understanding of the
relationship between women and Irish national identity, predicated on a positive stance towards Irish identity, while any
dissenting voices which questioned whether advancing gender equality was compatible with nationalist ideology were confined to the
margins of the debate.