“…It has been shown that this may occur through both expectation and conditioning mechanisms, although expectations and emotions seem to play a fundamental role (Benedetti et al, 2003;Price et al, 2005). Most of our knowledge about the placebo effect comes from the field of pain, in which both a neuropharmacological approach with opioid antagonists (Levine et al, 1978;Grevert et al, 1983;Levine and Gordon, 1984;Amanzio and Benedetti, 1999;Benedetti et al, 1999;Hoffman et al, 2005) and, more recently, brain imaging techniques (Petrovic et al, 2002(Petrovic et al, , 2005Wager et al, 2004Wager et al, , 2006Zubieta et al, 2005;Keltner et al, 2006;Kong et al, 2006) have been used.…”