Place branding performances in tourist local food shops

Rabbiosi, Chiara

doi:10.1016/j.annals.2016.07.002

Cited by 33 publications

(29 citation statements)

References 38 publications

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“…Therefore, we do not separate in our discussion the destination brand and the place brand. In this, we are in total agreement with Rabbiosi (2016), who finds that the distinction between place and destination is reductive as “tourist destinations are fully places” (p. 156, emphasis in original). To reinforce this argument, Campelo et al (2014) have convincingly connected destination branding with sense of place, which in turn is of great importance for place branding (e.g., Kavaratzis and Hatch 2013) and Elliot, Papadopoulos, and Kim (2015) argued that destination image and place image need to be studied in an integrative manner.…”

Section: The Ongoing Formation Of the Place Brandsupporting

confidence: 88%

“…Place users such as residents and visitors define place meaning through being there, through their practices and their interactions, making places “storehouses of meanings” (Snepenger et al 2007). Therefore, place meanings are neither static nor objective; rather, they are individually experienced and understood through embodied experiences and performances (Rakic and Chambers 2012) something that needs to be considered when examining place brands (Rabbiosi 2016). Places, then, are constructed by people doing things and, therefore, are never “finished” but are constantly being performed (Cresswell 2004).…”

Section: Brands and Placementioning

confidence: 99%

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The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management

Kavaratzis

Hatch

2019

Journal of Travel Research

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This conceptual article reconsiders the formation of destination and place brands. It proposes that brands initiate people’s meaning making over the place directly involving them in the branding process. Using a combination of process-based approaches to brands and places, the article substantiates the argument that the place brand’s quintessence lies in the constant alterations it causes to the meaning of the place as stakeholders interact, thereby keeping the brand active and in constant formation. The distinction between conceived, perceived, and lived dimensions of a place brand is used to conceptualize the brand as open-ended, allowing for different interpretations to occur and different meanings to develop. This makes the brand rather elusive. The article accounts for the implications of the elusiveness of place brands for place brand management and proposes the ATLAS wheel of place brand management as a tool to follow and influence the place brand in its on-going formation.

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Section: The Ongoing Formation Of the Place Brandsupporting

confidence: 88%

Section: Brands and Placementioning

confidence: 99%

The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management

Kavaratzis

Hatch

2019

Journal of Travel Research

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“…In Messinia, production mythology is promoted as a critical cultural constituent of consumption through the agritourism it enables (Rabbiosi 2016). This practice of (tourists) consuming the production site as a (tourism) destination can be understood as the transformation of a productionscape (a site for agricultural production) into a consumptionscape (a site for experiencing agricultural production).…”

Section: Building the Destination Consumptionscapementioning

confidence: 99%

Authenticity and Product Geography in the Making of the Agritourism Destination

Andéhn

Decosta

2020

Journal of Travel Research

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Agritourism is emerging as a common solution to sustain agriculture-based communities bereft of economic viability. Drawing from the intersecting literature of product country-of-origin and destination branding, we use a case study to show how agritourism in Messinia, Greece, creates and houses a multitude of meanings suitable for tourism consumption. The study highlights the challenge for the destination to sustainably convey experiential authenticity and interpreting its role in a greater product geography to sustain that capability. The agritourism destination must develop consistency in addressing the multitude of meanings it embeds while simultaneously addressing its stakeholders’ divergent needs.

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“…In general, one can readily discern the impetus to found typologies for different categories of citizens in the literature, and this tendency has been also been noted in the context of the marketization of public spaces (see Castilho and Dolbec, 2018). What PB thus effectively proposes is a common transformational discursive order (Anholt, 2007; Florida, 2004; Zenker and Erfgen, 2014), and this motive seems to ground the literature even if PB activities are performed in close collaboration with stakeholders (see Aitken and Campelo, 2011) or features elements that promote inclusiveness (Rabbiosi, 2016). Indeed, even if inclusiveness remains a perennial and well-intended interest for PB, and has been expressed with concerns for “how broad does participation need to be in order to qualify as adequate?” (Kavaratzis and Kalandides, 2015: 1378; also Campelo et al, 2014), the greater issue of marketization continues to be employed as the language in which the branded places become rewritten.…”

Section: Marketing By Place Marketing Of Placementioning

confidence: 99%

Performing place promotion—On implaced identity in marketized geographies

2019

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In the period that has become known as late capitalism, processes of commercialization are continuously taking on new forms. These tendencies enact an influence on how people understand themselves, the social relations they engage in, and the world around them. Geographical knowledge is no exception and has become increasingly shrouded in the language, symbolism, and tropes of marketing. Following the work of Judith Butler, we explore how these tendencies have profound implications on our self-construal, making discursive “implacement” an expedient factor in the marketization of identity. Further, we examine how two interrelated marketing discourses deal with places as commercial entities: the country-of-origin effect and place branding. In their commercial vernacular, they provide salient examples of subtle yet inescapable effects on the understanding of self-construal. In presenting this sensitizing diagnostic, we hope to further advance issues of stakeholdership as it pertains to the place-world and to offer new trajectories of critical inquiry into the commercial relevance of place.

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Place branding performances in tourist local food shops

Cited by 33 publications

References 38 publications

The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management

The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management

Authenticity and Product Geography in the Making of the Agritourism Destination

Performing place promotion—On implaced identity in marketized geographies

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