Place branding from a multi-level perspective

Syssner, Josefina

doi:10.1057/pb.2010.1

Cited by 45 publications

(39 citation statements)

References 16 publications

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“…Liverpool City Council These results confirm the findings of Morgan et al (2004), Anholt (2006), Hankinson (2004a) Farrell (2008), van Gelder (2008, Syssner (2010), Van Assche and Lo, 2011 and others who note that place branding is the result of multiple stakeholder engagement. However, this research allows us to categorise the different stakeholder groups and establish their relative roles in the place branding process (as brand creators or brand drivers).…”

Section: Brand Creatorssupporting

confidence: 84%

“…This has been further echoed by Syssner (2010) who suggests that place branding is a conceptualised entity formed by interpretation and decisions made by various stakeholders with different levels of involvement and power. Therefore, it becomes essential to categorise these different groups and link their objectives to the role that they played in place branding as well as the impact on businesses development.…”

Section: Features Of Place Brandingmentioning

confidence: 97%

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Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool'

Maheshwari

Lodorfos

Vandewalle

2014

IJBG

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To date, there has been no investigation into the roles and interrelationships of various stakeholder groups in developing place branding. Similarly, there is limited previous research that examines the links between stakeholders, place branding and sustainable businesses' development. This study is based on in-depth semi-structured interviews with representatives from a diverse group of key stakeholders including local authorities, investment agencies, private sector representatives and local businesses as well as a number of follow up interviews with key representatives from the business community within the 'City of Liverpool', UK. These included stakeholders that have both the power and the interest to develop place branding and implement a strategic plan that support's businesses' development. A relationship framework demonstrating the dynamic roles of different stakeholders in place branding has been proposed as a platform for business development.

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Section: Brand Creatorssupporting

confidence: 84%

Section: Features Of Place Brandingmentioning

confidence: 97%

Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool'

Maheshwari

Lodorfos

Vandewalle

2014

IJBG

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“…Document analysis and observation are not practised independently, but are often combined with other qualitative methods in an attempt to capture a more comprehensive picture of place brands (for example, Nobili, 2005;Syssner, 2010;McElroy, 2011). Furthermore, studies on marketing communications and stakeholder relationships may be related to the attitudes of the public sector or place marketers as revealed through in-depth and focus groups (for example, Hankinson, 2001;Stone, 2005;Hudson and Hawkins, 2006;Laaksonen et al, 2006;Wagner and Peters, 2009;Ooi and Pedersen, 2010).…”

Section: Aligning Research Methods With Topic Areas In Place Brandingmentioning

confidence: 99%

A review of place branding methodologies in the new millennium

Chan¹,

Marafa²

2013

Place Brand Public Dipl

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Chung-shing Chan is a doctoral candidate from the Department of Geography and Resource Management, The Chinese University of Hong Kong. His master study was about indicators for sustainable urban park management in Hong Kong, while his current doctoral research studies the potential of green resources for city branding in Hong Kong. Lawal M. Marafais an associate professor at the Department of Geography and Resource Management, The Chinese University of Hong Kong. His teaching and research interests cover leisure and ecotourism, tourism and environment, recreation planning and management.ABSTRACT Over the past decade, place branding has become a vibrant area of research and has received increasingly widespread attention and recognition. Some scholars have discussed that many place branding studies have adopted qualitative and quantitative approaches in analysing collected data and information. This review article aligns the application of research methods and statistical analyses with place branding topic areas in articles published in three key periodicals since the year 2000. A dominance of qualitative research approaches is revealed in most of the specific topic areas in place branding including place identity, projected images, place offerings, marketing and communications, and stakeholder relationships. Several observations are also made about issues that might deserve further attention: (1) the dominance of qualitative analysis, (2) the lack of integrated research approaches and (3) the relatively low explanatory power of statistical applications in some studies. On the basis of the changing research domain in the place branding topic areas, mixedmethod or more diversified quantitative approaches may yield insightful future research opportunities in a field where most research is typically conducted using individual case studies and qualitative approaches.Place Branding and Public Diplomacy (2013) 9, 236-253.

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“…A radically different account of the scalar arrangements of place branding as interactive, dynamic and negotiated is suggested by Syssner (2010). This study explicitly seeks to inscribe place branding in a multi-level perspective that recognises the fluid, multiple and overlapping existence of different spatial levels.…”

mentioning

confidence: 99%

A Multi-scalar Approach to Place Branding: The 150th Anniversary of Italian Unification in Turin

Giovanardi

2014

European Planning Studies

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This study draws from an interpretation of scale as a social construct to elaborate a multi-scalar approach to place branding that represents a growing set of theories and managerial practices aimed to leverage the reputational capital of places. The paper unveils that far from consisting in clear-cut processes which occur within a pre-given and fixed set of scalar boundaries, city, regional, country and supra-national branding actually converges in a complex mechanism of intertwined practices and discourses. By grounding its theoretical investigation in a case study about the celebration of the 150th anniversary of Italian unification, this paper furthers the understanding of place branding from a multi-level perspective, addressing the tendency of previous studies to treat scale as a fixed hierarchy of nested levels. The findings show that scalar boundaries remain significant for the purpose of coordination and identification among the institutional actors involved. And yet, the investigation highlights that scalar boundaries do not constitute a structure of ontologically-given contexts, but rather are the outcome of an ongoing dialectic process among place stakeholders through which scalar relations are constantly reproduced and nurtured during the staging of the place branding project.

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Place branding from a multi-level perspective

Cited by 45 publications

References 16 publications

Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool'

Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool'

A review of place branding methodologies in the new millennium

A Multi-scalar Approach to Place Branding: The 150th Anniversary of Italian Unification in Turin

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