Place Branding and the Imaginary: The Politics of Re-imagining a Garden City

Johansson, Marjana

doi:10.1177/0042098012446991

Cited by 64 publications

(45 citation statements)

References 19 publications

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“…In this sense, branding is the process of creating a relationship or a connection between a company's product and emotional perception by the consumer (Hislop, 2001). When viewed through a lens of post-modernism, branding is therefore purposed with the generation of segregation within competition; claiming superiority, novelty and relevance with the consumer; and ultimately building loyalty among customers through psychological and social connotative meanings (Kavaratzis, 2004;Danesi, 2006;Johansson, 2012). This differentiation that is described is primarily attained through the manipulation of symbols Johansson, 2012).…”

Section: Introductionmentioning

confidence: 99%

Community branding and brand images in Ontario, Canada

Cleave

Arku

2014

Place Brand Public Dipl

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Section: Introductionmentioning

confidence: 99%

Community branding and brand images in Ontario, Canada

Cleave

Arku

2014

Place Brand Public Dipl

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“…The concept of the imaginary, as presented by Ricoeur (1994), is not an expression of pure fantasy; rather, it is a projected image which is socially edited through discourse and narration (Johansson 2012). Imaginaries draw on what is already known.…”

Section: Methodological Considerations -Imaginaries As Analytical Toolsmentioning

confidence: 99%

“…In her study, Johansson (2012) focuses on place branding by using the concept of the imaginary and arguing that place branding aims to present a sanitized, appealing image of a place, which inevitably means selecting particular elements to put forward. Following Johansson's argument (2012, 3613), it is important to keep in mind 'that this is an expression of a particular group, or groups, of imaginaries and hence it is always a political act that is intended to produce a particular effect' .…”

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confidence: 99%

Imagining the ideal city, planning the gender-equal city in Umeå, Sweden

Sandberg

Rönnblom

2016

Gender, Place & Culture

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a umeå centre for Gender Studies, umeå university, umeå, Sweden; b umeå university, umeå, Sweden ABSTRACTFocusing on imaginaries of the ideal city is an important method to illustrate the power of ideas, imagination, representations and even visions, and how these dimensions influence the way in which cities are organized and lived. In this article, we argue that one current and important city imaginary in a Swedish context is the gender-equal city. In this imaginary, the genderequal city becomes a symbol for the open, tolerant, bustling, safe city, a city aiming to attract the middle and creative classes. However, at the same time, the imaginary of the ideal, gender-equal city is highly ambiguous. This ambiguity will be discussed throughout the article. Based on present planning projects in the city of Umeå in Sweden, we will discuss how the imaginary of the gender-equal city is presented, filled with meaning and used in place marketing, with the overall ambition of discussing the possibilities and pitfalls of what we call the gender-equality planning strategy. The aim of the article is to study how the city of Umeå is acting to create a genderequal city and what kind of imaginaries these practices build on. The material consists primarily of a case study focusing on projects that aim to create an equal city, and also includes analyses of policy documents and media reports. This study illustrates how imaginaries are produced through local projects and different imaginaries provide different spaces for politicizing gendered power relations. Imaginar la ciudad ideal, planear la ciudad género-igualitaria en Umeå, Suecia RESUMENCentrarse en los imaginarios de una ciudad ideal es un método importante para ilustrar el poder de las ideas, la imaginación, las representaciones e incluso las visiones, y cómo estas dimensiones influyen sobre la forma en que están organizadas y son vividas las ciudades. En este artículo, sostenemos que un imaginario actual e importante de la ciudad en un contexto sueco es la ciudad género-igualitaria. En este imaginario, la ciudad género-igualitaria se vuelve un símbolo para la ciudad abierta, tolerante, bulliciosa y segura, una ciudad que apunta a atraer a las clases medias y creativas. Sin embargo, al mismo tiempo, el imaginario de la ciudad ideal y género-igualitaria es altamente ambiguo. Esta ambigüedad será discutida a lo largo del artículo. Basado en los proyectos actuales de planificación en la ciudad de Umeå en Suecia, analizaremos cómo se presenta el imaginario de la ciudad género-igualitaria, cómo se llena de significado y es utilizado para el márketing ARTICLE HISTORY

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“…Hence, the rich historical background of the area has contributed to the creation of its authentic identity, which differentiates it from the other CBD fringe areas. In the case of place branding, heritage plays a key role by evoking images of a nostalgic past through the use of cultural and historical references thus creating a unique ambience [80].…”

Section: Geographical Location and Fringementioning

confidence: 99%

The Power of Place: A Case Study of Auckland’s Design Creative Industries

Kiroff

2017

Urban Studies Research

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Auckland is New Zealand's largest city which also has the largest concentration of creative sector employment and businesses in the country. This study examines the spatial logic of firms in the design creative subsector in inner Auckland to gain better understanding of the ways in which place, space, and built form determine location choices. Firms' attributes are also analysed with the aim of ascertaining whether firms with shared characteristics have similar spatial behaviour. Despite a high degree of spatial clustering, the unequal distribution of firms across inner Auckland suggests that some areas, such as Parnell, are favoured more than others. Parnell's unique heritage built environment was identified as a location factor that has appealed to architects, designers, and advertisers and has contributed to the formation of the area's creative clusters. The quality of Parnell's built environment was associated with place reputation and image branding which was an important part of creating firm's identity. A central location and the attractiveness of an amenities-rich local environment also played a role in the decision-making process. Furthermore, the results also suggest that firms that possess common characteristics have similar spatial logic and make similar location choices.

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Place Branding and the Imaginary: The Politics of Re-imagining a Garden City

Cited by 64 publications

References 19 publications

Community branding and brand images in Ontario, Canada

Community branding and brand images in Ontario, Canada

Imagining the ideal city, planning the gender-equal city in Umeå, Sweden

The Power of Place: A Case Study of Auckland’s Design Creative Industries

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