Place-based community events and resistance to territorial stigmatisation

Abstract

PurposePlace-based community events fulfil important functions, internally and externally. They provide opportunities for people from diverse communities and cultures to encounter each other, to participate in pleasurable activities in convivial settings and to develop mutual understanding. The purpose of this paper is to investigate the value of such events as a means of resisting or challenging the deleterious effects of territorial stigmatisation.Design/methodology/approachThe authors explore two place-based community events in areas that have been subject to territorial stigmatisation: Govanhill in Glasgow, Scotland, and South Dunedin, New Zealand. They draw on in-depth case study methods including observation and interviews with key local actors and employ inductive analysis to identify themes across the datasets.FindingsThe demonstrate how neighbourhood events in both Glasgow and Dunedin actively seek to address some of the deleterious outcomes of territorial stigmatisation by emphasising strength and asset-based discourses about the areas they reflect and represent. In their planning and organisation, both events play an important mediating role in building and empowering community, fostering intercultural encounters with difference and strengthening mutuality within their defined places. They make use of public and semi-public spaces to attract diverse groups while also increasing the visibility of marginalised populations through larger showcase events.Research limitations/implicationsThe empirical element focuses only on two events, one in Glasgow, Scotland (UK), and the other in South Dunedin (New Zealand). Data generated were wholly qualitative and do not provide quantitative evidence of “change” to material circumstances in either case study community.Practical implicationsHelps organisers think about how they need to better understand their communities if they are to attract diverse participation, including how they programme public and semi-public spaces.Social implicationsPlace-based community events have significant value to neighbourhoods, and they need to be resourced effectively if they are to sustain the benefits they produce. These events provide an opportunity for diverse communities to encounter each other and celebrate what they share rather than what divides them.Originality/valueThis paper is the first to examine how place-based community events help resist narratives of territorial stigmatisation, which produce negative representations about people and their environments. The paper draws on ethnographic insights generated over time rather than a one-off snapshot which undermines some events research.

Організаційно-Економічний Механізм Публічного Маркетингу В Системі Сталого Розвитку Територіальних Громад

“…Аналіз наукових публікацій дозволив визначити теоретико-методичні підходи до специфіки публічного маркетингу та сталого розвитку територіальних громад, зокрема, використані дослідження авторів: Вакуленко В., Кондратенко М., McGillivray, D., Walters, T. and Guillard, S., Liberato, P., Sousa, B.B., Costa, M. and Liberato, D., Roy, A., Bakpayev, M., Boninsegni, M.F., Kumar, S., Peronard, J.-P. and Reimer, T., Угоднікова О.І. [1][2][3][4][5] та інші автори.…”

“…Однією з ключових задач є вивчення взаємодії організаційноекономічного механізму публічного маркетингу з іншими інструментами сталого розвитку, такими як соціально-економічні проекти, інноваційні стратегії та співпраця з місцевим бізнесом, що дозволить визначити синергію елементів, спрямованих на досягнення спільних цілей і підтримку сталого розвитку [2].…”