Pivoting in startups: a judgment based approach

Abstract

First, I would like to thank my advisor, Leonardo Gomes, for all his guidance and mentorship throughout this research. His advising style motivated me to strive to achieve the best possible results. He gave me the independence to explore problems and different bodies of literature and always took the time to work through questions that came up along the way with me. I would also like to thank Rafaela, Francisca, Matheus, Filipe, and Lucas-colleagues oriented by Leonardo-for all their support and companionship throughout this 'uncertain' journey. My gratitude also goes to all the friends I've made at FEA/USP. It was the people I spent time with that made my FEA experience as unforgettable and life-changing as it was. Of course, I am also deeply grateful to my research group Bridge. In this group, I became a researcher. I learned a lot from interviews, studies, workshops, events, and many interactions that enhanced my vision and skills in research and practice. In this group, I had the opportunity to meet wonderful people to whom I am also very grateful. Aline, Dany, Ana, Borini, Lorenna, Guilherme, Fábio, the list is endless. Additionally, infinite thanks to all who participated in the interviews and with whom I was able to know their story. All this work would not exist without the participation of the entrepreneurs. This study is definitely due to them. Lastly, I would like to thank my family and friends, essentially my mother, whose immense support throughout my life has allowed me to be where I am today. Special thanks, in particular, to my beloved husband Felipe; without his support, the result would not be the same.Thank you, everyone, for all your contributions to this research.

Uncertainty management during the emergence and evolution of global ecosystems

“…Recent research in the field of innova on management, uncertainty management, and innova on ecosystems has used conceptual models and we follow in their footsteps (Gomes et al, 2021a;Chaparro, 2022). We begin by making explicit some epistemological assump ons that underly our work.…”