2021
DOI: 10.1111/agec.12631
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“Pivoting” by food industry firms to cope with COVID‐19 in developing regions: E‐commerce and “copivoting” delivery intermediaries

Abstract: Coronavirus disease 2019 and related lockdown policies in 2020 shocked food industry firms’ supply chains in developing regions. Firms “pivoted” to e‐commerce to reach consumers and e‐procurement to reach processors and farmers. “Delivery intermediaries” copivoted with food firms to help them deliver and procure. This was crucial to the ability of the food firms to pivot. The pandemic was a “crucible” that induced this set of fast‐tracking innovations, accelerating the diffusion of e‐commerce and delivery inte… Show more

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Cited by 78 publications
(79 citation statements)
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“…The learning process thus, affects risk through adoption, the implementation of the new technology and potential setbacks, and implications on diversification of production practices. Future studies could also link technology adoption decisions to supply chain flexibility and resilience (Du et al 2016;, transition from traditional retail to e-commerce (Reardon et al 2021a(Reardon et al , 2021b.…”
Section: Discussionmentioning
confidence: 99%
“…The learning process thus, affects risk through adoption, the implementation of the new technology and potential setbacks, and implications on diversification of production practices. Future studies could also link technology adoption decisions to supply chain flexibility and resilience (Du et al 2016;, transition from traditional retail to e-commerce (Reardon et al 2021a(Reardon et al , 2021b.…”
Section: Discussionmentioning
confidence: 99%
“…In response to the digital compensation of rural e-commerce development, existing studies show that e-commerce improves farmers' price search ability and reduces transaction costs [20,21]. Through digital empowerment, e-commerce can increase profitability and turnover and help farmers increase their income [22][23][24]. Fintech can use digital information such as sales data and payment records left by farmers on e-commerce platforms to transform into credit scores and create prediction models and risk control strategies through big data technology to effectively reduce information asymmetry and transaction costs in credit transactions, thereby improving the level of credit supply and the efficiency of financial services.…”
Section: Introductionmentioning
confidence: 99%
“…Furthermore, while food companies "pivoted" to e-commerce to reach consumers and e-procurement to reach processors and farmers, "delivery intermediaries" "copivoted" with food firms to help them deliver and procure phone apps and/or internet websites. This was crucial to the ability of the many food enterprises to pivot, including farmers' markets, processors and other food providers which would not normally interact daily with the consumer before the pandemic [20].…”
Section: Introduction 1sars-cov-2mentioning
confidence: 99%