Pirates, ghosts and customer loyalty – Reviewing the dark ride experience

Langhof, Jan G.; Güldenberg, Stefan

doi:10.1016/j.tmp.2019.06.004

Cited by 25 publications

(42 citation statements)

References 79 publications

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“…There have been many studies done on Pine and Gilmore’s consumer experiences and post-consumption behavior that applied Pine and Gilmore’s (1998) framework. These studies have explored the outcomes of visitor experience and tested the relationship between experience and value (e.g., Oh et al, 2007; Prahalad and Ramaswamy, 2004), attitude (e.g., Errichiello et al, 2019), behavioral intention (e.g., Qian et al, 2017), intention to recommend (e.g., Prayag et al, 2017), repeat visitation (e.g., Tan, 2017), customer loyalty (e.g., Langhof and Güldenberg, 2019), online WOM (e.g., Semrad and Rivera, 2018), perceived value (e.g., Oriade and Schofield, 2019), and visitor satisfaction (e.g., Jensen et al, 2017). However, past studies have not explored functional value identified with experiences; rather they focused on consumer emotional responses (Song et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model

Lee

Reisinger

Ahmad

et al. 2021

Journal of Vacation Marketing

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This study examines the impact of Hanok experience on tourists’ attitude and behavioral intention using the experience economy ( Pine and Gilmore, 1998 ) and the experienced utility theory ( Kahneman et al., 1997 ). Specifically, the study explores how tourists’ experiences are associated with a Value-Attitude-Behavior (VAB) model in the context of a heritage tourism attraction such as Jeonju Hanok Village in South Korea. A total of 323 responses were examined using SEM analysis. The results revealed that educational, entertainment, and escapism experiences significantly influenced functional value. Functional value had a significant relationship with attitude, which was positively related to behavioral intention. The results indicate the interplay of tourists’ experiences with the VAB model. The study provides theoretical and practical implications for tourism and hospitality academics and practitioners.

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Section: Introductionmentioning

confidence: 99%

The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model

Lee

Reisinger

Ahmad

et al. 2021

Journal of Vacation Marketing

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“…The immersive scenario of "sitting on a platform while a subway train is passing by" was chosen due to the following reasons: (a) waiting for a train is almost a neutral setting and similar to dark rides [Langhof and Güldenberg, 2019]. It tries to avoid the influence of narrative storyline on user's sense of presence [Dining, 2017]; (b) this specific scenario is familiar to most potential participants, and therefore, it limits the influence of pre-experience on user presence; (c) the test session of experiencing this scenario is short enough (about 1 minute) to avoid potential boredom [Aart van et al, 2010] and simple enough for easy repetition; and (d) four major perceived representative sensory stimulations -visual, auditory, draught, and vibration, are relatively easy to replicate using existing technologies (see Figure 1).…”

Section: Test Environmentmentioning

confidence: 99%

Multimodality for Passive Experience: Effects of Visual, Auditory, Vibration and Draught Stimuli on Sense of Presence

Honegger¹,

Feng²,

Rauterberg³

2021

jucs

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Adequate use of multimodal stimuli plays a crucial role in help forming the sense of presence within a virtual environment. While most of the presence research attempts to engage more sensory modalities to induce a higher sense of presence, this paper investigates the relevance of each sensory modality and different combinations on the subjective sense of presence using a specifically designed scenario of a passive experience. We chose a neutral test scenario of “waiting at a train station while a train is passing by” to avoid the potential influence of story narrative on mental presence and replicated realistic multimodal stimuli that are highly relevant to our test setting. All four stimuli - visual, auditory, vibration, and draught - with 16 possibilities of combinations were systematically evaluated with 24 participants. The evaluation was performed on one crucial aspect of presence – “realness” to reflect user presence in general. The perceived realism value was assessed using a scalometer. The findings of main effects indicate that the auditory stimuli had the most significant contribution in creating the sense of presence. The results of interaction effects suggest the impact of draught stimuli is significant in relation to other stimuli - visual and auditory. Also, the gender effects revealed that the sense of presence reported by female participants is influenced by more factors than merely adding more sensory modalities.

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“…The record turns out to be increasingly productive and relationship upkeep expenses may in the end decline as the connection between the organization and customer extends over the time. Furthermore, customers who are happy with the organization are all the more ready to follow through on greater expenses since they get their feeling of significant worth from more than cost and in a built up relationship they are likewise prone to be less receptive to value offers offered by contenders [1].…”

Section: Relationship Marketing In Dynamic Marketmentioning

confidence: 99%

“…The essential objective of relationship promoting is to assemble and keep up a submitted customer base who is productive for the organization. Faithful customers give a strong base of income stream for the organization just as they may speak to development potential; since they purchase more items and administrations from the organization after some time [1]. With regards to maintenance promoting, organization needs to distinguish customers who are gainful to serve, and discover approaches to stay with them with the [2].…”

Section: Introductionmentioning

confidence: 99%

Customer Loyalty Perspective Developed From Customer Commitment

Karya

2020

J. Appl. Manag. Bus.

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This article discusses various aspects of relationship marketing ranging from the benefits of customer retention marketing strategies for the survival of the company to developments that can be done to transform customer retention into customer loyalty. This article also discusses customer recall management as an effort to create and maintain customer loyalty. This is because the effort to create and maintain customer loyalty is an important capital for the company to be able to survive in an increasingly competitive market competition. This is relevant to the view that the main purpose of customer retention efforts is to create and develop relationships with customers based on added value. This article can be used as a basic perspective for further research that examines customer relationship management, especially in the aspect of developing customer loyalty.

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Pirates, ghosts and customer loyalty – Reviewing the dark ride experience

Cited by 25 publications

References 79 publications

The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model

The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model

Multimodality for Passive Experience: Effects of Visual, Auditory, Vibration and Draught Stimuli on Sense of Presence

Customer Loyalty Perspective Developed From Customer Commitment

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