2011
DOI: 10.1111/j.1467-9566.2011.01417.x
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Pink Ribbon Blues: How Breast Cancer Culture Undermines Women’s Health

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Cited by 6 publications
(38 citation statements)
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“…Originating in the United States, with the Susan G. Komen Foundation as its main promoter, the pink discourse has spread globally, in what has been termed 'pinkification' (Johansen et al 2013), with several organisations following a common iconography and approach beyond the international activities of the Komen Foundation. A central point of the pink culture is a glamorised approach to breast cancer advocacy (King 2006;Sulik 2010). This involves asking for support from corporations, particularly in the fashion and cosmetics industries, and encouraging patients to resist the illness by engaging in practices that reinforce traditional femininity, such as wearing make-up and shopping.…”
Section: Cinzia Grecomentioning
confidence: 99%
“…Originating in the United States, with the Susan G. Komen Foundation as its main promoter, the pink discourse has spread globally, in what has been termed 'pinkification' (Johansen et al 2013), with several organisations following a common iconography and approach beyond the international activities of the Komen Foundation. A central point of the pink culture is a glamorised approach to breast cancer advocacy (King 2006;Sulik 2010). This involves asking for support from corporations, particularly in the fashion and cosmetics industries, and encouraging patients to resist the illness by engaging in practices that reinforce traditional femininity, such as wearing make-up and shopping.…”
Section: Cinzia Grecomentioning
confidence: 99%
“…With the development of individual well-being as a concept, health becomes something malleable, which we can influence. For some authors, this understanding of health can perpetuate illness as moral failing (K. Bell, 2010;Brenner, 2016;Sulik, 2011).…”
Section: Social Discourses Of Cancer and Their Affectsmentioning
confidence: 99%
“…Critics of the discourse of survivorship denounce a "full-fledged religion" where cheerfulness is mandatory (Ehrenreich, 2001, p. 50) and highlight the social pressure that it imposes on patients (Broom et al, 2019). They also question the commercial use of awareness-raising campaigns Sulik, 2011) and the normalisation of the feminine, triumphant, happy and healthy patient against any other experiences (Kaiser, 2008, p. 80).…”
Section: Social Discourses Of Cancer and Their Affectsmentioning
confidence: 99%
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