Objective: The objective of this ethnographic study is to examine the leadership style of the chief of the Badui tribe and explore its potential applications in the field of management science, especially in the context of environmental and natural conservation.
Theoretical Framework: The leadership in management and education. Leadership style theory, culturall sustainability, and Inculcation approach.
Method: The methodology adopted for this research is qualitative with ethnographic approaches.
Results and Discussion: it is remarkable that amidst this situation, the Lebak Regency in Indonesia boasts a pristine forest area that remains well-preserved. This successful preservation is thanks to the indigenous Badui tribe, also known as the Kanekes people, and specifically their leader Pu'un, who has effectively safeguarded this region's forests for centuries. In this study, we will examine the obedience of the Badui tribe, focusing on their promotion of nature conservation through the Value Inculcation Approach of their leader.
Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied or influence leadership practices in the field of management in general and in education.
Originality/Value: This study contributes to the literature by the original leader of Badui tribe. The relevance and value of this research are evidenced by etnographical steps and data analyzes.