volume 3, issue 4, P435-460 1997
DOI: 10.1177/1354067x9734001
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Abstract: The use of images by overseas aid agencies for the purpose of raising funds is common in the media in western societies. This paper reports a qualitative study of the ways that people in Britain view such photographs, how they interpret Jthem and how they respond tohthiem. The accounts given by respondents reveal that this involves individuals in making sense not just of visual material, but of a social world in which need is defined and met. That is, picturing need and articulating one's response to it is pa…

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